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Chapoo Agency BV

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Antwerp, Belgium
Brand Thinking. Bold Doing.
We’re a creative branding studio built on a strategic backbone. Born from years of experience at Duval Branding, we combine deep brand thinking with sharp design and storytelling that sticks. From positioning to identity to roll-out, we craft brands that make sense and make noise. Chapoo is part of the Creative Family (creativefamily.nl) a Marketing Communication Group headquartered in the Netherlands consisting of 11 labels and +120 marketing professionals spanning a variety of skills and talents.  
10 people in their team
Speaks English, Dutch, French
30 projects in their portfolio
9 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2014
Founded in 2013
4.82/5
(7 reviews)
Open website

Services

6 services offered by Chapoo Agency BV

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  • Description
    Born from the brains behind Duval Branding, Chapoo exists for brands that want to stand out with substance, and stand for something that matters. We’re not here to make things prettier. We’re here to make things clearer, stronger, and unforgettably yours. Through brand strategy, storytelling, and smart execution, we craft identities that connect and grow. REBRANDING: A brand that fits where you are heading again. We bring strategy, story and form back together. With respect for what you have built, and room and ambition for what comes next. Research Positioning Identity Migration & roll-out A positioning endorsed by management, not just presented. Brand story and key messages for your most important audiences. Tone of voice with examples from your own material A complete visual identity and the applied key carriers. A brand book that lets others build the brand correctly. Where needed: naming, a migration plan and an internal launch. BRAND STRATEGY: Sharp choices. A clear direction. We make clear what you stand for, who you are there for and why that matters. The starting point for everything your brand makes and says. Positioning Brand architecture Brand story A positioning document with the choice, the rationale and the boundaries Brand architecture with rules for future brands and acquisitions Brand story (narrative) and key messages per audience A translation into sales, HR and communication VISUAL IDENTITY: A face of your own. Recognisable everywhere. From logo and typography to imagery and applications: we build a visual world that makes your brand unmistakable. Logo Design system Packaging Digital applications Brand mark · in every variant, including embroidery, engraving and façade lettering Colour · a palette with hierarchy and exact values for screen, print and foil Typography · a type system that works from annual report to small screen, including licensing advice Imagery · which photos, which treatment, what always and what never Graphic system · grids, iconography, patterns and motion Templates and carriers · the applications that matter in your case, agreed in advance NAMING: It starts with a name that sticks. A name that fits your story, sounds good and can travel to new markets. Substantiated, explored and tested. Naming strategy Naming Availability TONE OF VOICE: Sound like yourself. In every sentence. We translate your brand personality into language, with a recognisable voice, key messages and examples your team can use right away. Brand voice Key messages Copy guidelines BRAND BOOK: A strong brand, in good hands. We document how your brand works. Clear guidelines and practical tools make the identity usable for everyone who works with it. Brand guidelines Templates File library A brand book as PDF or website, so the current version is always the one in circulation Brand guidelines with all technical specifications A logically organised file library Templates for what gets made every day: presentations, quotes, social formats A short session with your team, because a document nobody has gone through doesn't work
    Skills in Branding & Positioning (30)
    Branding & PositioningNamingBrand DesignBrand ArchitectureBrand CreationBrand IdentityBrand NamingBrand PositioningCorporate IdentityRebranding+20
    Works in Branding & Positioning (24)
    The start-up with a head start - Branding & Positioning
    Antwerp Tower - Branding & Positioning
    PrimaDonna Swim - Branding & Positioning
    The Drunken Horse Gin - Branding & Positioning
    Reviews in Branding & Positioning (4)
    Myra Nurski
    Maxim Christiaen
    An Rydant
    Stefan van Hulten
    Clients in Branding & Positioning (4)
    IonwayAutomotive | international
    MatexiReal Estate | international
    PrimaDonna (Vandevelde)Clothing & Accessories | international
    The Drunken Horse GinBeverage | international
    Learn more about Branding & Positioning
  • Description
    Welcome to Chapoo. Where brands become their bravest selves. We believe the best brands don’t just look the part. They know who they are. At Chapoo, we help companies find that clarity, and turn it into something powerfully creative. Chapoo is part of the Creative Family group. Within the group, we are the specialist in branding and brand communication. For campaigns, content and production, we bring the right specialists together, without you having to look for a second agency. Chapoo keeps the directing role, so the client is fully taken care of.
    Skills in Corporate Communication (20)
    Corporate AdvertisingCorporate CommunicationCorporate PublishingEnvironmental CommunicationCreative CommunicationAdvertising ProductionCommunication adviceCommunication and AdvertisingCommunication & Advertising ConsultancyMarketing Communication+10
    Learn more about Corporate Communication
  • Description
    Welcome to Chapoo. Where brands become their bravest selves. We believe the best brands don’t just look the part. They know who they are. At Chapoo, we help companies find that clarity, and turn it into something powerfully creative. Chapoo is part of the Creative Family group. Within the group, we are the specialist in branding and brand communication. For campaigns, content and production, we bring the right specialists together, without you having to look for a second agency. Chapoo keeps the directing role, so the client is fully taken care of.
    Skills in Content Strategy (5)
    Content DevelopmentSocial Content StrategyContent CreationContent DevelopmentContent Strategy
    Learn more about Content Strategy
  • Description
    Welcome to Chapoo. Where brands become their bravest selves. We believe the best brands don’t just look the part. They know who they are. At Chapoo, we help companies find that clarity, and turn it into something powerfully creative. Chapoo is part of the Creative Family group. Within the group, we are the specialist in branding and brand communication. For campaigns, content and production, we bring the right specialists together, without you having to look for a second agency. Chapoo keeps the directing role, so the client is fully taken care of.
    Skills in Graphic Identity (21)
    Graphic DesignBrand IdentityCorporate IdentityCorporate Identity DesignCreative Graphic DesignLogo DesignVisual IdentityCorporate DesignGraphic AdvertisingGraphic Communication+11
    Work in Graphic Identity (1)
    The start-up with a head start - Graphic Identity
    Client in Graphic Identity (1)
    IonwayAutomotive | international
    Learn more about Graphic Identity
  • Description
    Welcome to Chapoo. Where brands become their bravest selves. We believe the best brands don’t just look the part. They know who they are. At Chapoo, we help companies find that clarity, and turn it into something powerfully creative. Chapoo is part of the Creative Family group. Within the group, we are the specialist in branding and brand communication. For campaigns, content and production, we bring the right specialists together, without you having to look for a second agency. Chapoo keeps the directing role, so the client is fully taken care of.
    Skills in Motion Design (17)
    Motion Design3D AnimaticsMotion GraphicsDigital AnimationGraphic AdvertisingLogo Graphic Design3D DesignChart DesignCreative Graphic DesignGraphic Design Advertising+7
    Works in Motion Design (15)
    The start-up with a head start - Motion Design
    Antwerp Tower - Motion Design
    The Drunken Horse Gin - Motion Design
    Parentia - Motion Design
    Clients in Motion Design (4)
    IonwayAutomotive | international
    MatexiReal Estate | international
    The Drunken Horse GinBeverage | international
    ParentiaHospitals & Healthcare
    Learn more about Motion Design
  • Description
    Welcome to Chapoo. Where brands become their bravest selves. We believe the best brands don’t just look the part. They know who they are. At Chapoo, we help companies find that clarity, and turn it into something powerfully creative. Chapoo is part of the Creative Family group. Within the group, we are the specialist in branding and brand communication. For campaigns, content and production, we bring the right specialists together, without you having to look for a second agency. Chapoo keeps the directing role, so the client is fully taken care of.
    Skills in Artificial Intelligence (5)
    AI ExpertiseGenerative AIAI Image GenerationImage generative AIAI Agents
    Learn more about Artificial Intelligence
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Team

10 members in Chapoo Agency BV's team

Chapoo Agency BV cover
StoryBorn from the brains behind Duval Branding, Chapoo exists for brands that want to stand out with substance, and stand for something that matters. We’re not here to make things prettier. We’re here to make things clearer, stronger, and unforgettably yours. Through brand strategy, storytelling and smart execution.
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Send them a message and get a reply in no time.

Reviews

7 reviews for Chapoo Agency BV

4.82/5
(7 reviews)
SV
Steven Van GeertManaging Partner at Bannister
4.25/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Rebranding en beheer van bestaande ad-campagnes. Daarnaast verdiepen van het merk en storytelling.

What did you enjoy the most during your collaboration?De frisse nieuwe blik die de heren van Chapoo brachten in de overwegingen.

Steven Van Geert recommends this agency

SV
Stefan van HultenCEO at Scheepens Your Creative Agency
ServiceBranding & Positioning
SectorMarketing & Advertising
Team11 - 50
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?CHAPOO heeft ons geolpen bij het neerzetten van een nieuw, high-end padelmerk.

What did you enjoy the most during your collaboration?De briefing was een scherp, uitdagend gesprek en schiep verwachtingen. De opgeleverde resultaat overtrof die!

Stefan van Hulten recommends this agency

ServiceBranding & Positioning
SectorMarketing & Advertising
Team11 - 50
LV
Levi Van HavereAlgemeen Directeur at ArgenCo
SectorBanking & Financials
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?We hadden nood aan een overall rebranding, met respect voor DNA maar futureproof. Door ons te kunnen herpositioneren op de markt, heeft Chapoo een grondsteen gelegd in onze verdere groei. Dit door tagline, website, visuals en content creation.

What did you enjoy the most during your collaboration?Marc en zijn team luisteren écht naar de noden van onze organisatie, met zorg voor framework, regelgeving, zonder in te boeten aan creativiteit en out-of-the-box thinking. Hun reactiviteit op punctuele vragen is top notch.

Levi Van Havere recommends this agency

SectorBanking & Financials
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Contact

Contact details of Chapoo Agency BV

Details

http://www.chapoo.be
  • HeadquarterVlaamsekaai 76, Antwerpen, België
  • Plan-t, Burgemeester Stekelenburgplein 199, 5041 SC Tilburg, Nederland
  • Strijp-S PhilitelaanP2, Philitelaan, Eindhoven, Nederland
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