Change the Record Advertising
World-class advertising. Not just for the 1%.
Change the Record is an independent London advertising and marketing agency founded to fix one of the industry's most persistent problems: the broken client-agency briefing process. Traditionally, clients start on their own, trying to reduce all their market knowledge down to a single ‘key insight’, and only then brief their agency. The result? 9 out of 10 competitors reach the same conclusion, because they have the same market information. And because everyone is thinking the same, they start doing the same. The most logical route becomes the most travelled. Which only works for the biggest brands, who simply outspend everyone else. We do things differently. We bring creative thinking into the room before the brief is even written. After identifying the ‘main roads’ that others are going down, we look for ‘overtaking lanes’ we call USPOV®s: Unique Selling Points of View. 𝗪𝗵𝘆 𝗨𝗦𝗣𝗢𝗩𝘀 𝗯𝗲𝗮𝘁 𝗨𝗦𝗣𝘀. Where traditional USPs focus on product features that are easily copied, USPOV®s focus on the attitudes and emotions of the people who buy - making them more original, more durable, and harder to replicate. It’s in this creatively rich environment where most of the overtaking lanes are waiting to be discovered. If your agency isn't delivering the creative work you know your brand deserves, we should talk. No review yetBe the first to write one
Services
5 services offered by Change the Record Advertising
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Skills in Advertising (9) Advertising CampaignCreativeCreative AdvertisingBrand AdvertisingFull-Service360º AdvertisingB2B AdvertisingMulti Channel AdvertisingOTT Advertising
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Skills in Marketing (10) Direct MarketingCommunication StrategyMarketing StrategyB2B MarketingMultichannel MarketingMarketing ConsultingRecruitment MarketingB2C MarketingBusiness Marketing360° Marketing
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Skills in Content Strategy (1) Content Advertising
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Skills in Corporate Communication (1) Corporate Publishing
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Skills in Branding & Positioning (8) Brand StrategyBrand ManagementBrand MarketingBrand ConsultingBrand NarrativeB2B BrandingB2B PositioningB2C Positioning
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Team
2 members in Change the Record Advertising's team
StoryChange the Record was founded by Simon Winterflood, one of the few people in the industry qualified as both an award-winning creative and strategy planner, to give the 99% of companies overlooked by traditional agencies access to big-agency thinking previously reserved for the richest 1%.
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Contact
Contact details of Change the Record Advertising
Details
- Headquarter71-75 Shelton Street, London, UK