Agency expert in Digital Strategy, Website Creation.
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Centric is a full service 360° digital agency with in-house capability of branding, creative design, content, technology, implementation and marketing. We partner with brands to formulate their digital media strategy and provide end-to-end digital marketing solutions to help them achieve their communication goals. With a diverse team spread across different functions, Centric is one of the fastest growing digital agencies in the Middle East. We are also Google partners, Microsoft Sharepoint Partners and the largest Ultimus BPM partners in this region.
Specialties Digital Media Strategy, Social Media Engagement, SEO, Content Development, Online Research and Analysis, Creative Design, Online Marketing, PPC Campaigns / Google AdWords, Web Design & Development, Web 2.0 Applications, Mobile Applications, Flash, Cloud Solutions
LocationDubai, United Arab Emirates
400 12 34 56 78
We are active in different sectors
- Full 360 Digital Strategy whether the end objective is ROI or Brand Awareness.
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Khaleej Times WebsiteOctober 2016
Khaleej Times Website
The Centric team kick-started the research and discovery phase by analyzing past user behavior, demographics, time spent on page, reading habits, devices used and much more to develop a revised site architecture. We developed an experience strategy and reorganized the information areas within the website and restructured the navigation and news categories to simplify user experience. We developed wireframes based on the new site architecture and conducted testing at the early phase itself before getting into actual development. The experience strategy exercise resulted in a modular design for the new website that was flexible and scalable, thereby increasing the design lifecycle.
Most visited sections; important sections for the region and business needs were also taken into consideration and landing pages were developed for each section like Business, Sports, National News and other sections.
Functionality and interactions were also defined for each top category under UX/UI and we introduced some nifty high-utility apps for continued engagement.
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