Project made for Tyre Software Solutions in the Software & Computer Services industry for a B2B audience in 2021.Tyre Software Solutions are the parent company for a range of digital products and services. Our task was to create an identity that represents capability and trustworthiness, connecting with both those in commercial offices and those behind the wheel themselves.Building upon the recognisable pattern of tyre tread and coupled with technical drawings, this brand identity builds on their core offering; the green light to keep driving safely and well informed.
Project made for Sage & Grace in the Food industry for a B2C audience in 2022.A local cake-maker and whole-foods caterer, Sage & Grace are all about food that is nutritious, delicious, and easy for anybody to make.Our task was to create a cohesive identity for the different arms of the business, along with packaging for their latest organic and gluten-free Cake Kits. We worked with the team to create a soft and beautiful brand that’s based on watercolour illustrations and peaceful tones (inspired by the childhood classic - The Very Hungry Caterpillar).
Project made for Night Vision in the Beverage industry for a B2C audience in 2020.The old wives’ tale of carrots helping us see at night was originally a piece of WW2 British propaganda, shared in a bid to explain the improved accuracy of their airforce pilots who were using groundbreaking new radar technology. Night Vision is a delicious carrot juice that plays on the topic, highlighting the origin of the myth that’s been passed down through generations. Calico was on board right from the beginning, from the naming process through to creating an identity and packaging.