We help you optimize online by implementing systems that squeeze more ROI out of your marketing activities. We build experiences focusing on growth and scaling your revenue with results that are measurable. To us great work means sustainable growth for our online customers.
Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic on-going social content calendar to guide you to your goals.
We will grow an increasing social audience and follower base through: hash tag campaigns, strong use of keywords, sharing/retweeting relevant news, "liking" posts, staying updated within the industry, and contributing our own unique content to broaden reach.
INTEGRATE SOCIAL MEDIA ACTIVITY INTO OTHER MARKETING PLANS
With clear communication and monthly brainstorm meetings, we'll be able to consolidate the marketing initiatives to fit your goals and promotional material. Campaigns via social media are more important than just sharing about giveaways, sales, contests, and/or promotions. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers.
SUSTAINED MONITORING
It is important to regularly maintain marketing activity for maximum growth. We will continually monitor each channel, and will respond to any questions, comments, and posts within a two hour time period. Two hours will allow us to confirm that accurate information is relayed back to the person asking.
ANALYTICS
We will provide you with: Weekly Analytics — Such as: follower growth, reach, demographics, comments, "likes", shares, retweets, etc. Reporting- Summarizing various results and activities over each quarter. We will set up a meeting to go over the results, to then tweak our approach accordingly.
Skills in Social Media (9)
Social Media StrategySocial Media BrandingSocial Media ServicesDigital CampaignSocial Media CampaignSocial Media DesignSocial Media GrowthGlobal AdvertisingOnline Marketing Campaign
First and foremost, Calibr Studios needs to know as much as possible about your existing customer base. This includes what kind of habits they have on social media and elsewhere online. This information will also inform our approach to attracting new customers.
FIGURE OUT THE RIGHT APPROACH
After identifying your audience, we will figure out how to communicate with them most effectively. What do they respond to and why? This will also trigger future marketing ideas for attracting new customers.
SCALING YOUR CAMPAIGN
There are many ways our team will approach your Facebook marketing campaign, but any activity will be inefficient at best unless we are targeting the right audience. Here is a rundown of how we can scale your marketing on Facebook to optimize results:
Customization: Using your customer database, we will upload phone numbers, email addresses, Facebook user IDs, and app user IDs. This information will then be matched to as many user profiles as possible.
Lookalike: Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.
Location, Location, Location: This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.
Age, Gender, Language: Unless your target demo is one extremely specific niche requiring zero data analysis to identify, honing in on the right age, gender, and native language of users is important for effective marketing. Luckily, this is easy to do on Facebook.
Detailed Targeting: This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviors, and other categories.
TWICE AS NICE
If we find that one advertisement did better than the others, we will take note. That ad, after tracking well, can be repackaged with a few modifications to look new again, and thus attract just as much attention as the first time. This will help you save on resources as well as allow us to pump out more content so that your audience see’s posts more often on their feed.
REPORTING AND MONITORING
Any marketing campaign calls for systematic monitoring. That's why will measure analytics such as advertising metrics, page-level metrics, engagement rate, total page “likes,” and other metrics. We will compile reports and present them to on a weekly basis. We may also be able to sync reports with your preferred CRM. These reports will provide a better understanding of how we are helping you acquire new customers. We also use these reports to gather information to further tailor our campaigns and strategies in order to give you the most bang for your buck when it comes to marketing on Facebook.