BWP Communications
We exists to build and strengthen the symbiotic relationship between consumer, community and brand.
With over 30 years in business, BWP is an award-winning collective of multi-disciplinary, design and advertising industry veterans. With our roots deep into the design and growth of countless start-ups, to building and transforming national and global brands, we’re constantly expanding not only our capabilities but our client’s stories, engagement, and successes. So, come on in. Enjoy the feeling of local and intimate. Then, immerse yourself in our industry-leading strategy and full creative services that tell meaningful stories and embolden brands on a global scale. No review yetBe the first to write one
Services
6 services offered by BWP Communications
Description Public Relations (PR) is the art of shaping and maintaining a positive image for a brand, organization, or individual, and it’s the connection point for businesses and their audiences. In a world where trust is everything, PR helps craft narratives that resonate with the public, build credibility, and spark meaningful conversations. When done right, it generates buzz, turning customers into advocates, and amplifies your reach through strategic media relationships, storytelling, and influencer partnerships. Beyond just promoting products or services, PR fosters genuine connections, which in turn creates loyalty, strengthens reputation, and positions your brand as a thought leader.
Whether you’re launching a new product, handling a crisis, or celebrating milestones, PR is a bridge that moves your story from invisible to unmissable.
For over 30 years, BWP Communications has been at the forefront of connecting brands with audiences across Utah and beyond, mastering the art of storytelling and strategic outreach.
With a deep-rooted understanding of the local landscape and a keen eye on national trends, BWP has consistently delivered impactful campaigns that resonate with diverse audiences. Whether through media relations, community engagement, or digital strategies, BWP’s innovative approach has built lasting connections, expanded brand visibility, and driven measurable results, making us a trusted partner for businesses looking to elevate their presence and influence.
Brands are more than just products and services; they represent an extension of the values of the consumers who choose to do business with them. So how can you tell a complete and effective story about your brand? By integrating public relations (PR) into your overall advertising and marketing strategy. PR will help you tell your brand story in a meaningful way by establishing and reinforcing your brand presence outside of traditional paid advertising channels. It’s a great way to supplement your paid advertising while creating brand equity.
Here’s a breakdown of 4 ways we use PR:
Tell Your Story
Storytelling is at the heart of every BWP Communications strategy. We believe that great stories activate and inspire your audience. They delve into the deeper meanings and feelings behind a brand to make a real connection with your audience. PR strategies can help both existing brands and new brands by augmenting your presence in your local community or a specific industry.
Today’s relationships between brands and consumers go far beyond just a simple transaction. Consumers want to know they are doing business with brands that share their values and are run by people they can trust. Telling your story through credible media sources can help you highlight the ways you are making a difference in your industry and around the world, as well as how your products and services can transform people’s lives in a meaningful way.
Position Your Brand
A powerful brand identity cannot be achieved with advertising campaigns alone. While a 30−second television spot, a social media ad or a 15−second OTT video can capture attention, it cannot tell the full story of who you are and why people should do business with you. Effective PR and media strategies give you a bigger platform to delve into the why behind your company and your products. These tactics help you position yourself as the brand that consumers can and should trust, and they amplify the reach of your paid media campaigns.
Recover from Negative Stories
While positive brand stories can help build trust with your audience, a negative story can significantly damage your brand in the short term and the long term. Brands can suffer damage from events that are both within and completely out of their control, but you don’t have to live with the lasting negative impacts of those events. PR can help you revive a damaged reputation and rebuild trust with your customers and the public.
Expand Your Reach
Successful PR campaigns create new opportunities on platforms outside the paid media space — television, radio, digital media — for your brand to be seen. They expand the reach of a traditional ad campaign. When done correctly, they also create implicit endorsement and powerful word-of-mouth advertising for a brand from third parties who are not paid spokespeople. The goal behind all our PR campaigns is to find the audiences that will most benefit from your products and services, and the appropriate media to reach those audiences.
Unlock your brand’s full potential with a complimentary brand analysis!
We’ll craft a tailored PR strategy that amplifies your message and drives your brand forward—let’s make your story impossible to ignore.Skills in Public Relations (PR) (18) Public RelationsMedia RelationsPolitical PRPR AdvertisingPress RelationsPR ConsultingTravel PROnline Public RelationsB2B Public RelationsInvestor Relations+8
Learn more about Public Relations (PR)Description Marketing is the bridge between your business and the world – it’s how you turn a product or service into something people can’t ignore. Integrated marketing is like conducting a symphony—each channel is a different instrument, but when they all play in harmony, the result is a masterpiece. It’s about seamlessly blending traditional and digital media, content, branding, and customer engagement into a unified strategy that amplifies your message across every touchpoint. Rather than a scattered approach where each campaign operates in isolation, integrated marketing ensures that your story is consistent, compelling, and cohesive, no matter where or how your audience encounters it.
Think of it as a well-coordinated dance where every step reinforces the next, creating a fluid, powerful brand experience.
BWP’s 3 Pillars of Integrated Marketing:
When it comes to marketing, we stand tall on these 3 pillars:
Cohesion: Ensures that every piece of your marketing puzzle—be it social media, print ads, or email campaigns—fits together seamlessly, creating a smooth customer experience.
Consistency: It’s all about maintaining the same message, tone, and aesthetic across all platforms, so your brand identity sticks in customers’ minds like a catchy jingle.
Convergence: This is the magic that happens when your marketing efforts overlap and amplify each other, leading to stronger customer engagement.
To apply this to your business, at BWP, we make sure that every marketing channel you use is aligned in purpose, voice, and design. Whether you’re posting on Instagram, sending out newsletters, or running TV ads, we ensure they’re all telling the same story—just in different, complementary ways. This strategic harmony not only strengthens your brand’s presence but also creates an experience that captivates and converts.Skills in Digital Strategy (26) Online Digital MarketingBusiness To Business MarketingDigital ExpertiseOnline PresenceOnline Reputation ManagementInbound MarketingDigital TransformationSearch Engine MarketingDigital AnalyticsDigital Campaign+16
Learn more about Digital StrategyDescription We are a research-driven creative agency that exists to build and strengthen the symbiotic relationship between consumer, community and brand.
With over 30 years in business, BWP is an award-winning collective of multi-disciplinary, design and advertising industry veterans. With our roots deep into the design and growth of countless start-ups, to building and transforming national and global brands, we’re constantly expanding not only our capabilities but our client’s stories, engagement, and successes. Immerse yourself in our industry-leading strategy and full creative services that tell meaningful stories and embolden brands on a global scale.Skills in Advertising (57) Political AdvertisingGeofencing AdvertisingMagazine AdvertisingPromotional PostcardEmotional AdvertisingInstitutional AdvertisingPioneer AdvertisingEthic AdvertisingEthical AdvertisingPostcard Advertising+47
Learn more about AdvertisingDescription Marketing is the bridge between your business and the world – it’s how you turn a product or service into something people can’t ignore. Integrated marketing is like conducting a symphony—each channel is a different instrument, but when they all play in harmony, the result is a masterpiece. It’s about seamlessly blending traditional and digital media, content, branding, and customer engagement into a unified strategy that amplifies your message across every touchpoint. Rather than a scattered approach where each campaign operates in isolation, integrated marketing ensures that your story is consistent, compelling, and cohesive, no matter where or how your audience encounters it.
Think of it as a well-coordinated dance where every step reinforces the next,
creating a fluid, powerful brand experience.
BWP’s 3 Pillars of Integrated Marketing:
When it comes to marketing, we stand tall on these 3 pillars:
Cohesion: Ensures that every piece of your marketing puzzle—be it social media, print ads, or email campaigns—fits together seamlessly, creating a smooth customer experience.
Consistency: It’s all about maintaining the same message, tone, and aesthetic across all platforms, so your brand identity sticks in customers’ minds like a catchy jingle.
Convergence: This is the magic that happens when your marketing efforts overlap and amplify each other, leading to stronger customer engagement.
To apply this to your business, at BWP, we make sure that every marketing channel you use is aligned in purpose, voice, and design. Whether you’re posting on Instagram, sending out newsletters, or running TV ads, we ensure they’re all telling the same story—just in different, complementary ways. This strategic harmony not only strengthens your brand’s presence but also creates an experience that captivates and converts.
The top 10 most common types of integrated marketing we create:
These types of integrated marketing strategies work best when combined in a holistic, unified plan that reinforces a consistent brand message across all touchpoints:
Content Marketing
Creating and sharing valuable content (blogs, videos, podcasts, etc.) across platforms to educate, entertain, or inspire your audience while staying on brand.
Social Media Marketing
Using social media platforms (Facebook, Instagram, LinkedIn, etc.) to build community engagement, promote content, and drive brand awareness with consistent messaging.
Email Marketing
Sending targeted and personalized messages via email to engage existing customers, nurture leads, and promote sales, ensuring a cohesive tone and design with other marketing channels.
Search Engine Optimization (SEO)
Optimizing your website content for search engines to improve organic visibility while aligning the SEO strategy with other marketing efforts to drive traffic and conversions.
Paid Advertising (PPC)
Running targeted ads on Google, Facebook, LinkedIn, Instagram, or other platforms to reach a broader audience, with consistent ad messaging and design that ties back to organic marketing channels.
Public Relations (PR)
Managing a brand’s reputation through press releases, media outreach, and public appearances, ensuring consistent messaging across earned, owned, and paid media channels.
Influencer Marketing
Partnering with influencers to promote your brand on their social media or digital channels, ensuring their voice aligns with your brand’s core values and messaging.
Event Marketing
Hosting or sponsoring events—whether in-person or virtual—to promote your brand, products, or services, with all promotional materials and messaging consistent across all platforms.
Video Marketing
Creating branded video content for platforms like YouTube, TikTok, or Facebook that tells a cohesive story and integrates with your other marketing efforts to engage and inform.
Affiliate Marketing
Collaborating with affiliate marketers to promote your products, using consistent messaging and tracking to ensure the same brand voice and values are represented in all affiliate-driven campaigns.
Ready to transform your brand?
Contact us today to get your marketing plan off the ground.
Let’s craft a powerful integrated marketing campaign that works across every channel to drive results.Skills in Marketing (41) Cross-Platform MarketingMarketing CoordinationIntegrated MarketingInternational MarketingSports MarketingMarketing ServicesEmotional MarketingMarketing MixAccount Based MarketingPromotional Marketing+31
Learn more about MarketingDescription Branding is like the personality of your business – it’s how you make a memorable impression, build trust, and connect with your audience. It’s more than just a logo or color scheme; it’s the voice, the vibe, and the story behind what you do and who you are. Great branding sets you apart from the competition, gives your business a sense of identity, and makes people want to stick around.
Without it, you’re just another face in the crowd. With it, you’re unforgettable.
Our Approach to Branding:
We begin every branding project by diving deep into your target audience’s core:
Values
Experiences
Habits
Behaviors
Culture
Emotions
Environment
Activities
This comprehensive understanding allows us to craft a brand that resonates deeply with your customers, both current and future, by aligning with what they truly value. The result is a brand that inspires genuine connection, fostering loyalty and trust by representing the things your audience holds dear.
The Importance of Building Your Brand:
Many companies aim to create impactful advertising campaigns, but without strong brand equity to back them, these efforts often become short-lived blips in a sea of constant consumer noise. Advertising alone, without a solid foundation, is just a fleeting moment of attention in an oversaturated market. To make a lasting impression, creativity must be paired with a brand that consumers know, trust, and recognize. Building a strong brand is not just about visibility; it amplifies the effectiveness of your ad campaigns, turning them into powerful tools that not only reinforce loyalty among existing customers but also attract new business driven by your reputation for trust and quality.
Creating New Brands and Refreshing Existing Brands:
At BWP we master the art of branding—from helping emerging companies carve out their identity to revitalizing established brands in need of a fresh, compelling image. Our process begins with a deep, research-driven analysis of your brand’s core strengths, followed by an exploration of your audience’s needs and desires. This allows us to craft messages that not only resonate but forge lasting emotional connections. Our creative team then translates these insights into powerful visuals and dynamic campaigns that amplify your message across the right channels.
The result?
A bold, memorable brand that capitalizes on your distinct value, builds trust, and captures the attention of key audiences, both locally and nationally.
Ready to transform your brand?
Contact us today and discover the full range of powerful brand development services we offer, including:
Bold Branding Identity & Design
Strategic Messaging that Resonates
Impactful Company or Product Launches
Game-Changing Rebranding Campaigns
Creative Merchandising & Packaging Solutions
Let’s work together to create a brand that stands out, inspires trust, and drives real results. Your next chapter starts now.
Learn more about Branding & PositioningDescription Marketing is the bridge between your business and the world – it’s how you turn a product or service into something people can’t ignore. Integrated marketing is like conducting a symphony—each channel is a different instrument, but when they all play in harmony, the result is a masterpiece. It’s about seamlessly blending traditional and digital media, content, branding, and customer engagement into a unified strategy that amplifies your message across every touchpoint. Rather than a scattered approach where each campaign operates in isolation, integrated marketing ensures that your story is consistent, compelling, and cohesive, no matter where or how your audience encounters it.
Think of it as a well-coordinated dance where every step reinforces the next,
creating a fluid, powerful brand experience.
BWP’s 3 Pillars of Integrated Marketing:
When it comes to marketing, we stand tall on these 3 pillars:
Cohesion: Ensures that every piece of your marketing puzzle—be it social media, print ads, or email campaigns—fits together seamlessly, creating a smooth customer experience.
Consistency: It’s all about maintaining the same message, tone, and aesthetic across all platforms, so your brand identity sticks in customers’ minds like a catchy jingle.
Convergence: This is the magic that happens when your marketing efforts overlap and amplify each other, leading to stronger customer engagement.
To apply this to your business, at BWP, we make sure that every marketing channel you use is aligned in purpose, voice, and design. Whether you’re posting on Instagram, sending out newsletters, or running TV ads, we ensure they’re all telling the same story—just in different, complementary ways. This strategic harmony not only strengthens your brand’s presence but also creates an experience that captivates and converts.
The top 10 most common types of integrated marketing we create:
These types of integrated marketing strategies work best when combined in a holistic, unified plan that reinforces a consistent brand message across all touchpoints:
Content Marketing
Creating and sharing valuable content (blogs, videos, podcasts, etc.) across platforms to educate, entertain, or inspire your audience while staying on brand.
Social Media Marketing
Using social media platforms (Facebook, Instagram, LinkedIn, etc.) to build community engagement, promote content, and drive brand awareness with consistent messaging.
Email Marketing
Sending targeted and personalized messages via email to engage existing customers, nurture leads, and promote sales, ensuring a cohesive tone and design with other marketing channels.
Search Engine Optimization (SEO)
Optimizing your website content for search engines to improve organic visibility while aligning the SEO strategy with other marketing efforts to drive traffic and conversions.
Paid Advertising (PPC)
Running targeted ads on Google, Facebook, LinkedIn, Instagram, or other platforms to reach a broader audience, with consistent ad messaging and design that ties back to organic marketing channels.
Public Relations (PR)
Managing a brand’s reputation through press releases, media outreach, and public appearances, ensuring consistent messaging across earned, owned, and paid media channels.
Influencer Marketing
Partnering with influencers to promote your brand on their social media or digital channels, ensuring their voice aligns with your brand’s core values and messaging.
Event Marketing
Hosting or sponsoring events—whether in-person or virtual—to promote your brand, products, or services, with all promotional materials and messaging consistent across all platforms.
Video Marketing
Creating branded video content for platforms like YouTube, TikTok, or Facebook that tells a cohesive story and integrates with your other marketing efforts to engage and inform.
Affiliate Marketing
Collaborating with affiliate marketers to promote your products, using consistent messaging and tracking to ensure the same brand voice and values are represented in all affiliate-driven campaigns.
Ready to transform your brand?
Contact us today to get your marketing plan off the ground.
Let’s craft a powerful integrated marketing campaign that works across every channel to drive results.Skills in Online Advertising (22) Contextual TargetingBlog AdvertisingOnline Display AdvertisingOnline Public RelationsSEO AdvertisingDigital AdReal-Time AdvertisingROI OptimizationOnline Banner AdvertisingOnline Video Advertising+12
Learn more about Online Advertising
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9 members in BWP Communications's team
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https://www.bwpcommunications.com
- Headquarter654 West 100 South, Salt Lake City, UT, USA