Brands&People
We are a brand-centric company focused on mobilizing commercial brands in Latin America. We steer, innovate, communicate and maximize brands to accelerate growth. We’re a people-centric company, too. Our team is an eclectic mix of brand leaders, creative directors, designers, copywriters, media executives and brand managers, headed by French strategist Emmanuel Moreau and Mexican designer Gerardo Ortiz, also co- founders of the influential design firm -1 and content company Underdog. Long story short In 2001, Gerardo and Emmanuel, who met by chance in college, founded a small branding and design consultancy named -1:0:1 (Menosunocerouno). During its early years -1 led a new generation of Mexican design studios that garnered international attention for its branding work. As the studio continued to grow, managing increasingly complex communication projects, the founders developed a new agency model focused on larger brands in Latin America, along with a new breed of content production company for social and new media. In 2015, Brands&People and Underdog are born. This way -1 becomes our design company, Underdog our content company and Brands&People our brand company. Latin America Headquartered in Mexico, Brands&People moves when it needs to move. We follow the brand geography and go where the talent is. In any given week we might be receiving a brief in Panama, shooting a TV spot in Buenos Aires or sitting down to a planning session in Saint Croix. For us, moving feels natural.
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Services
5 services offered by Brands&People
Description Brand Stewardship ®
From Point A to Point B
We map the destination for the brand — then we drive it there. Along with our Brand Partner, we delve deep into the industry to reveal the patterns that are holding the brand back. Then we come up with the strategic role and a vision for the brand that will allow it to break out and reach new heights. Finally, we steer the brand in a new direction, whether it’s a one-degree nudge or a full 180. We get every layer of the brand — from the internal culture to the communication strategy — on the same track.
Brands Communication
We take the brand’s strategic role to all brand expressions. A Brand Leader and a Creative Director capitalize its assets at every contact point. Together, they orchestrate each communication piece accurately to meet business and brand objectives. Our mission: seamless consistency. We build with our clients a collaboration and co-creation dynamic that allows the brand to thrive in the long run.
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Tools
Communication Strategy
Creative Concepts
Media Planning
Positioning Campaigns
Tactical Campaigns
Brand Experience
Production Oversight
Brand Creation
Communication Guidelines
Message Matrix
Learn more about AdvertisingDescription Brand Innovation
From Point A to Point X
We jump ordinary steps to go forward. Shortcuts. We push the brand out of its comfort zone. Our tactic is to shake it from the ground up, challenging its beliefs, structures and forms. We question with genuine curiosity, then we question and question again, to come up with ideas that can accelerate growth. After that, the brand will never be the same.
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Tools
Innovation Workshop
Targeting Sessions
Media Innovation Workshop
Customer Journeys
Learn more about InnovationDescription No description provided for this service.
Skills in Online Advertising (1) LinkedIn Ads
Learn more about Online AdvertisingDescription No description provided for this service.
Skills in Branding & Positioning (7) Corporate IdentityBrand StrategyEmployer BrandingCorporate BrandingDigital BrandingRebrandingBrand Naming
Learn more about Branding & PositioningDescription No description provided for this service.
Skills in Graphic Design (1) Logo Design
Learn more about Graphic Design
Team
72 members in Brands&People's team
Awards
Brands&People was awarded 0 times
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Contact
Contact details of Brands&People
Details
http://www.brands.mx
- HeadquarterMonterrey, Nuevo Leon, Mexico