Brandium, São Paulo | Sortlist

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Brandium São Paulo, Brazil

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Strategy and design for contrast

We are a STRATEGY, BRANDING and DESIGN team. We create and refine brands to provide clarity of purpose and communication for business strategies. Using our interpretative sensitivity, which is backed by pragmatism and a humanized vision of each brand, we leverage our experience to develop projects through immersive processes.

5 people in their team
Speaks English
2 projects in their portfolio
Sortlist member since 2016
Founded in 2007
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Services

2 services offered by Brandium

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  • Description
    Our design services are part of our strategy and branding services. . CREATING AND REDESIGNING BRANDS . VISUAL IDENTITY . PACKAGING DESIGN . EDITORIAL . GRAPHIC DESIGN
    Work in Graphic Design (1)
    Delicari- Yougurts & Ice creams - Graphic Design
    Client in Graphic Design (1)
    DelicariFood | national

    Learn more about Graphic Design


  • Description
    Our projects are tailored to create or rethink brands using two interdependent approaches: Tactical and Strategic Intelligence. STRATEGIC INTELLIGENCE . BRAND STRATEGY . BRAND ARCHITECTURE . COMMUNICATION STRATEGY . TONE AND LANGUAGE . DESIGN EXPERIENCE TACTICAL INTELLIGENCE . NAMING . CREATING AND REDESIGNING BRANDS . VISUAL IDENTITY . GRAPHIC DESIGN . GRAPHIC ART
    Work in Branding & Positioning (1)
    Leitíssimo - milk produced by grazing cattle - Branding & Positioning
    Client in Branding & Positioning (1)
    LeitissimoFood | national

    Learn more about Branding & Positioning

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Portfolio

2 projects performed by Brandium

Leitíssimo - milk produced by grazing cattle
Leitíssimo - milk produced by grazing cattle

Project made for Leitissimo in the Food industry for a B2B / B2C audience.Leitíssimo is a brand of milk produced by cows from a single herd that roam free on pasture, are free of tuberculosis and brucellosis and are not injected with hormones. The milk production process is sustainable and the milk is bottled at the farm, near the city of Jaborandi in southwest Bahia. It is the largest pasture-based dairy herd in Brazil.During strategy and positioning development, the “premium” factor was dealt with factually, anchored in a sensitive and human reality that reflects the company’s day-to-day activities. We achieved this by focusing on simplicity, using the Portuguese word for milk (Leite) and combining it with the superlative suffix “íssimo”, reflecting what is effectively a unique, superlative milk. The brand and packaging design were developed to produce an emotional and visual contrast at both the point of sale and in consumers’ refrigerators.

Branding & Positioning
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Delicari- Yougurts & Ice creams
Delicari- Yougurts & Ice creams

Project made for Delicari in the Food industry for a B2B / B2C audience.Delicari is a natural foods brand that launched making yoghurts and ice-creams without artificial coloring or flavoring or any other artificial ingredient. Its products are a fusion of great knowledge and respect for nature and its processes. The result is simple, yet exceptional handmade foods.To give the brand form and expression, we took a simple strategy and positioning approach summarized as follows:Delicari – Food made with patience. We let nature create the flavors, textures, colors, smells and nutrients at its own pace.The Delicari name, the brand, the graphic repertoire and the packaging solutions were created to generate impact and establish contrast, presenting the brand to consumers in a unique way.

Graphic Design
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Team

5 members in Brandium's team

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http://www.brandium.agency

  • HeadquarterR. da Consolação, 2697 - Cerqueira César, São Paulo - SP, 01416-001, Brazil

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