We are a STRATEGY, BRANDING and DESIGN team. We create and refine brands to provide clarity of purpose and communication for business strategies. Using our interpretative sensitivity, which is backed by pragmatism and a humanized vision of each brand, we leverage our experience to develop projects through immersive processes.
Project made for Leitissimo in the Food industry for a B2B / B2C audience.Leitíssimo is a brand of milk produced by cows from a single herd that roam free on pasture, are free of tuberculosis and brucellosis and are not injected with hormones. The milk production process is sustainable and the milk is bottled at the farm, near the city of Jaborandi in southwest Bahia. It is the largest pasture-based dairy herd in Brazil.During strategy and positioning development, the “premium” factor was dealt with factually, anchored in a sensitive and human reality that reflects the company’s day-to-day activities. We achieved this by focusing on simplicity, using the Portuguese word for milk (Leite) and combining it with the superlative suffix “íssimo”, reflecting what is effectively a unique, superlative milk. The brand and packaging design were developed to produce an emotional and visual contrast at both the point of sale and in consumers’ refrigerators.
Project made for Delicari in the Food industry for a B2B / B2C audience.Delicari is a natural foods brand that launched making yoghurts and ice-creams without artificial coloring or flavoring or any other artificial ingredient. Its products are a fusion of great knowledge and respect for nature and its processes. The result is simple, yet exceptional handmade foods.To give the brand form and expression, we took a simple strategy and positioning approach summarized as follows:Delicari – Food made with patience. We let nature create the flavors, textures, colors, smells and nutrients at its own pace.The Delicari name, the brand, the graphic repertoire and the packaging solutions were created to generate impact and establish contrast, presenting the brand to consumers in a unique way.