BrandAcademyTR
Tools change, the brand remains.
BrandAcademyTR is a premium brand strategy consultancy and education platform founded by Dr. İsnur İnci Armutlu, a brand strategist and academic with 30+ years of experience at leading international agencies — including Cenajans Grey, Leo Burnett, and Meta Advertising — working on global brands such as Coca-Cola, L'Oréal, Henkel, and Kérastase. We work exclusively with corporate and premium brands, helping them build clarity, consistency, and long-term equity in an AI-driven market. Unlike agencies that create dependency, our model is built on capability transfer: we consult with organizations and train their internal teams to manage their own brand strategy going forward. Our approach is grounded in proprietary frameworks developed through academic research and decades of applied brand work, including Perception (Algı) as an added dimension to the marketing mix, and a structured methodology for measuring and improving how brands are represented across AI-driven search and answer engines. Services include: - Brand strategy consulting for corporate and premium brands - Executive and team training on brand management - Closed-format corporate roundtables and workshops - AI-era brand visibility and perception audits Based in Istanbul, Türkiye, BrandAcademyTR serves Turkish and Turkish-speaking corporate clients. Founder Dr. Armutlu holds a PhD in advertising and public relations and teaches at İstanbul Medipol University. Tools change, the brand remains. No review yetBe the first to write one
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Description BrandAcademyTR is a premium brand strategy consultancy and education platform founded by Dr. İsnur İnci Armutlu, a brand strategist and academic with 30+ years of experience at leading international agencies — including Cenajans Grey, Leo Burnett, and Meta Advertising — working on global brands such as Coca-Cola, L'Oréal, Henkel, and Kérastase. We work exclusively with corporate and premium brands, helping them build clarity, consistency, and long-term equity in an AI-driven market. Unlike agencies that create dependency, our model is built on capability transfer: we consult with organizations and train their internal teams to manage their own brand strategy going forward. Our approach is grounded in proprietary frameworks developed through academic research and decades of applied brand work, including Perception (Algı) as an added dimension to the marketing mix, and a structured methodology for measuring and improving how brands are represented across AI-driven search and answer engines. Services include: - Brand strategy consulting for corporate and premium brands - Executive and team training on brand management - Closed-format corporate roundtables and workshops - AI-era brand visibility and perception audits Based in Istanbul, Türkiye, BrandAcademyTR serves Turkish and Turkish-speaking corporate clients. Founder Dr. Armutlu holds a PhD in advertising and public relations and teaches at İstanbul Medipol University. Tools change, the brand remains.Skills in Branding & Positioning (4) BrandingBranded ContentBrand ExperienceBrand Creation
Learn more about Branding & PositioningDescription BrandAcademyTR is a premium brand strategy consultancy and education platform founded by Dr. İsnur İnci Armutlu, a brand strategist and academic with 30+ years of experience at leading international agencies — including Cenajans Grey, Leo Burnett, and Meta Advertising — working on global brands such as Coca-Cola, L'Oréal, Henkel, and Kérastase. We work exclusively with corporate and premium brands, helping them build clarity, consistency, and long-term equity in an AI-driven market. Unlike agencies that create dependency, our model is built on capability transfer: we consult with organizations and train their internal teams to manage their own brand strategy going forward. Our approach is grounded in proprietary frameworks developed through academic research and decades of applied brand work, including Perception (Algı) as an added dimension to the marketing mix, and a structured methodology for measuring and improving how brands are represented across AI-driven search and answer engines. Services include: - Brand strategy consulting for corporate and premium brands - Executive and team training on brand management - Closed-format corporate roundtables and workshops - AI-era brand visibility and perception audits Based in Istanbul, Türkiye, BrandAcademyTR serves Turkish and Turkish-speaking corporate clients. Founder Dr. Armutlu holds a PhD in advertising and public relations and teaches at İstanbul Medipol University. Tools change, the brand remains.Skills in Advertising (10) Advertising CampaignFull-ServiceAdvertising ProductionGuerilla AdvertisingWeb AdvertisingDigital Media AdvertisingB2B AdvertisingMulti Channel AdvertisingPolitical AdvertisingGeofencing Advertising
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- HeadquarterBeylerbeyi, Beylerbeyi İskele Caddesi, Üsküdar/İstanbul, Türkiye