Brand Backup

Kraków, Poland

Where speed meets perfection. Creative Design services driving results for global and local Brands.

Brand Backup is the creative partner trusted by Europe's most demanding brands - from FMCG giants to restricted-market leaders. For over 20 years, we've built our reputation on one unshakable principle: exceptional quality, delivered fast, at prices that make sense. We don't just design. We solve. Whether you need campaign assets in 48 hours or a complete global campaign key visuals, we deliver without compromise. Our in-house teams of strategists, designers, developers and account manager work in perfect synchronization - no delays, no excuses, no stress. Why brands choose us? We specialize in high-pressure environments. We've supported Central Europe's #1 beverage brand - to capture significant market share. We've built equity for leading tobacco brands across Europe, Africa, and the Middle East. We've managed complex, time-sensitive projects for multinational corporations that demand excellence under pressure. Our secret? A combination of world-class creativity, bulletproof processes, and a team that thrives when stakes are highest. We maintain 15-year relationships with clients because we're not just good - we're reliable, efficient, and genuinely invested in their success. The Brand Backup difference: Speed without sacrifice: Express turnarounds with zero quality compromise. Stress-resistant delivery: We excel in high-pressure, complex projects Industry expertise: Deep experience in FMCG and restricted markets (alcohol, tobacco) Proven efficiency: Same clients for 15+ years. That's not luck—that's excellence. Smart pricing: Premium quality at reasonable Eastern European rates. No hidden costs, no surprises. Ready to work with a team that delivers? Let's talk.

15 people in their team

Speaks English, Polish

13 projects in their portfolio

Works remotely across the globe

Sortlist member since 2021

Founded in 2004

5/5

(5 reviews)

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Services

15 services offered by Brand Backup

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Description

Your brand deserves to be seen. Our graphic design goes beyond aesthetics - it's strategic visual communication that captures attention and drives action. We create everything from high-impact key visuals and point-of-sale materials (POSM) to pitch decks that win business, internal communications that inspire teams, and social media content that converts. Every design is built on strategy, refined through our proprietary in-house process, and tested against real-world performance. What you get: • Designs that work across all platforms - print, digital, social, and beyond. • Fast turnarounds without quality compromise. • A team that understands restricted markets and complex brand guidelines. • Strategic thinking behind every visual decision. Perfect for: Brands that need professional, high-volume design output without the agency overhead. From single assets to complete design systems.

Skills in Graphic Design (27)

2D Design

Conceptual Design

Illustration

Creative Graphic Design

Mockup Design

Logo Design

Print Design

Corporate Design

Graphic Chart Design

Merchandising

Works in Graphic Design (12)

Social Media Creative Strategy for Logic | GCC Markets - Graphic Design

Breaking Convention in Industrial Branding - Basara GmbH - Graphic Design

Clients in Graphic Design (4)

JT InternationalTobacco | international

BASARAIndustrial Goods & Services | international

Peak RideEntertainment & Events | international

Home Made MenuFood | national

Learn more about Graphic Design

Description

A strong brand isn't built overnight - but it shouldn't take forever either. We combine strategic thinking with creative excellence to build brands that resonate and endure. Our branding process starts with deep market analysis and competitive positioning. We define your brand's core, craft your visual identity, and create systems that scale. Whether you're launching something new or repositioning an established brand, we bring clarity, creativity, and commercial thinking to every decision. We specialize in: • Brands entering restricted or heavily regulated markets. • International brands adapting to new regions. • Repositioning campaigns that shift market perception. • Complete brand systems that scale across markets. Why choose us: We've guided major brands through complex market entries and competitive challenges. We understand regulatory constraints, cultural nuances, and what it takes to build equity in demanding categories.

Skills in Branding & Positioning (10)

Graphic Design

Brand Design

Brand Positioning

Rebranding

Brand Awareness

Branding

Brand Book Design

Brand Strategy

Key Visual

Logo design

Works in Branding & Positioning (4)

Peak Ride Website - Branding & Positioning

Peak Ride Branding Materials - Branding & Positioning

Simply worthy - Monte Carlo - Branding & Positioning

Clients in Branding & Positioning (3)

Peak RideEntertainment & Events | international

Home Made MenuFood | national

JTITobacco | national

Learn more about Branding & Positioning

Description

Your ads should work as hard as your budget allows. We create campaigns that cut through the noise and deliver measurable results. From strategy and creative development to campaign setup and optimization, we handle the full journey. We understand platform algorithms, audience behavior, and what makes ads actually convert. Whether it's Google, Meta, or emerging platforms, we know how to make your budget work harder. Our approach: • Data-driven strategy informed by market research • Creative that resonates with your target audience. • Continuous optimization for maximum ROI. • Clear reporting and transparent results. Ideal for: Brands launching campaigns, testing new markets, or looking to improve existing ad performance.

Skills in Online Advertising (3)

Digital Ad

Display Marketing

Email Advertising

Works in Online Advertising (4)

Logic Vapes' holiday season - Online Advertising

Website content creation - Online Advertising

Simply worthy - Monte Carlo - Online Advertising

Clients in Online Advertising (2)

JT InternationalTobacco | international

JTITobacco | national

Learn more about Online Advertising

Description

Social media isn't just posting - it's strategy, consistency, and authentic engagement. We build social presence that grows your audience and strengthens your brand. From content strategy and calendar planning to daily management and community engagement, we handle the full spectrum. We create content that's on-brand, on-message, and on-schedule. Our process ensures consistency across platforms while adapting to each channel's unique culture. What we deliver: • Strategic content calendars aligned with your business goals. • High-quality, on-brand content creation with unique branding. • Community management and audience engagement. • Performance tracking and optimization. Perfect for: Brands that need reliable, professional social management without the full in-house team. We're fast, consistent, and results-focused.

Skills in Social Media (9)

Facebook Marketing

Instagram Marketing

Pinterest Marketing

Social Content Strategy

Social Media Strategy

Social Media Marketing

Social Media Advertising

Social Media Design

Social Media Strategy

Works in Social Media (3)

Social Media Creative Strategy for Logic | GCC Markets - Social Media

Logic Vapes' holiday season - Social Media

Clients in Social Media (2)

JT InternationalTobacco | international

Peak RideEntertainment & Events | international

Learn more about Social Media

Description

Great advertising works across channels. We create integrated campaigns that tell your story consistently, whether in print, digital, or out-of-home. From concept development and creative execution to media planning and campaign management, we bring strategic thinking to every touchpoint. We understand what makes advertising work in restricted markets and complex regulatory environments. What we handle: • Campaign concept and creative development. • Multi-channel campaign execution. • Media planning and buying coordination. • Campaign management and optimization. • Performance analysis and reporting. Perfect for: Big brands running integrated campaigns across multiple channels and markets. Smaller brands aspiring to becoming big brands.

Skills in Advertising (7)

Online Advertising

Print Advertising

Trade Marketing

Digital Ad

B2B Advertising

Web Advertising

Key Visual

Works in Advertising (5)

Breaking Convention in Industrial Branding - Basara GmbH - Advertising

Peak Ride Branding Materials - Advertising

Clients in Advertising (4)

BASARAIndustrial Goods & Services | international

MaspexFood | international

Peak RideEntertainment & Events | international

JT InternationalTobacco | international

Learn more about Advertising

Description

Great execution starts with great strategy. We develop digital roadmaps that align with your business objectives and market realities. We analyze your competitive landscape, define your digital positioning, and create actionable strategies across channels. Whether you're entering a new market, launching a new product, or optimizing your digital presence, we provide the strategic foundation that makes everything else work better. We cover: • Market analysis and competitive positioning • Channel strategy and audience targeting • Content and messaging frameworks • Implementation roadmaps with clear KPIs Best for: Brands making significant digital moves or those needing strategic clarity before investing in execution.

Skills in Digital Strategy (8)

Fair Trade Marketing

Marketing Automation

Omnichannel Marketing

Trade Marketing

Social Media Marketing

Integrated Digital Marketing

Digital Marketing

Web Marketing

Works in Digital Strategy (3)

Peak Ride Social Media - Digital Strategy

Logic Vapes' holiday season - Digital Strategy

Clients in Digital Strategy (2)

Peak RideEntertainment & Events | international

JT InternationalTobacco | international

Learn more about Digital Strategy

Description

Your website is your digital storefront. We build sites that work fast, beautiful, and built to convert. From concept and design through development and launch, we create websites that represent your brand and drive business results. We focus on user experience, performance, and conversion. Every site is built with modern standards, responsive design, and your specific business goals in mind. What you get: • Professional design that reflects your brand • Fast, optimized performance • Mobile-responsive across all devices • Clear conversion paths aligned with your goals • Ongoing support and optimization Perfect for: Brands needing a professional web presence that actually works.

Skills in Website Creation (17)

Web Application

Ergonomy (UX/UI)

Web Hosting Management

Back-End Development

Front End Development

Responsive Website

Website Development

Website Optimization

Web Content

Multilingual Website

Works in Website Creation (2)

Clients in Website Creation (2)

Peak RideEntertainment & Events | international

Home Made MenuFood | national

Learn more about Website Creation

Description

Motion captures attention in ways static design cannot. We create animations and motion graphics that elevate your brand and engage your audience. From explainer videos and animated social content to motion graphics for presentations and campaigns, we bring your ideas to life with precision and creativity. Our motion work is strategic—every frame serves a purpose. We create: • 2d & 3D Key Visuals animations. • 3D product visuals. • Explainer videos. • Presentation animations. • Campaign animations. • Animated social media content. Ideal for: Brands looking to stand out on any type of screen devices (SM, TV, OOH, WWW, ATMs etc.), explain complex ideas, show extraordinary animations of their products or add polish to digital campaigns.

Skills in Motion Design (9)

2D Animation

Motion Graphics

Digital Animation

Clip Motion Design

Computer Animation

Logo Motion Design

Motion Design 3D

Online Animation

Character Animation

Works in Motion Design (3)

Social Media Creative Strategy for Logic | GCC Markets - Motion Design

Logic Vapes' holiday season - Motion Design

Duo Mix, the flavor burst - Motion Design

Client in Motion Design (1)

JT InternationalTobacco | international

Learn more about Motion Design

Description

Content without strategy is just noise. We develop content frameworks that align with your brand voice, audience needs, and business objectives. We analyze your audience, define your content pillars, and create strategies that guide everything from social posts to long-form content. Our strategies are practical, actionable, and built to evolve with your business. Our process includes: • Audience research and persona development. • Content pillar definition and messaging framework. • Content calendar and editorial planning. • Performance metrics and optimization strategy. Perfect for: Brands that need consistent, strategic content direction across one or multiple channels.

Skills in Content Strategy (6)

Storytelling

Social Content Strategy

Blogging Strategy

Content Advertising

Shareable Content

Target Audience Definition

Works in Content Strategy (3)

Social Media Creative Strategy for Logic | GCC Markets - Content Strategy

Simply worthy - Monte Carlo - Content Strategy

Clients in Content Strategy (3)

JT InternationalTobacco | international

Peak RideEntertainment & Events | international

JTITobacco | national

Learn more about Content Strategy

Description

E-commerce isn't just about having a store - it's about creating an experience that converts browsers into buyers. We build e-commerce solutions that work. From platform design through product visuals, checkout optimization, and ongoing performance improvement, we handle the full scope. We understand conversion psychology, user behavior, and what drives sales in competitive categories. We deliver: • Strategic e-commerce platform design and development. • Professional product visuals. • Conversion-optimized user experience. • Integration with your existing systems. • Performance tracking and optimization. Ideal for: Brands launching or optimizing e-commerce operations.

Skills in E-commerce (6)

E-Commerce Hosting

Online store

B2B eCommerce

Ecommerce Solutions

Market Launch

Online Retail

Works in E-commerce (2)

Clients in E-commerce (2)

Peak RideEntertainment & Events | international

Home Made MenuFood | national

Learn more about E-commerce

Team

15 members in Brand Backup's team

StoryBehind every great project is a great team. Brand Backup brings together creative professionals who thrive in high-pressure environments and deliver excellence consistently.

Reviews

5 reviews for Brand Backup

5/5

(5 reviews)

Jakub StanisławczykBusiness Development Manager at Peak Ride

We've had the opportunity to work with Brand Backup on creating the new adventure brand for European markets. Brand Backup supported us throughout the entire process of brand creation, defining the brand world, developing the brand book, social media communication. The BB team also created our amazing website and e-commerce service. We are very satisfied with the results. Brand Backup pros showed a lot of experience guiding us through the process, their flexibility and rapidity of execution were kind of amazing, and the creative tools used allowed us to come up with a brand that people started to love. A big thanks to the very talented team! You can check us out at www.PEAKRIDE.pl. See You on the road

5/5

Jacek BielarzMarketing Director | Marketing FOOD at Grupa Maspex Sp. z o.o.

Maspex provides the agency Brand Backup with a positive review for the implementation of projects in the field of design and development of advertising materials. The projects were carried out with diligence and efficiency. Brand Backup Team demonstrated a professional approach, and they fully fulfill the tasks entrusted to it. We recommend Brand Backup as a reliable and strong partner for cooperation.

5/5

ŁL

Łukasz LangerCustomer Marketing Director / Customer Marketing Beverages at Maspex

We have been cooperating with Brand Backup for many years. It is one of our proven partners. Over the years, we have jointly implemented many projects in the area of brand and trade marketing, which helped us achieve both our current goals and develop long-term strategies. Brand Backup was responsible for the implementation of projects in all European markets, where we deliver our products. In cooperation with Brand Backup, we particularly value the support we receive in projects, which are usually characterized by high dynamics and variability. Creativity, punctuality, and flexibility are the features that best reflect the nature of our partner. Brand Backup is a guarantee of the highest quality support at every stage of the task.

5/5

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Contact

Contact details of Brand Backup

Details

HeadquarterCracow, Poland