Bonobo & Co
Marketing and growth consultancy for founder-led and PE-backed businesses
Bonobo & Co is a marketing and growth consultancy for founder-led and PE-backed businesses whose growth has outrun their marketing. That often means a business that has grown fast on the founder’s instinct and now needs a proper plan, a team that works, and a clear line between marketing spend and commercial results. The work is led by Anthony Tattum, a marketing and growth consultant with 25 years as an agency co-founder, MD and CMO. He co-founded Big Cat in Birmingham in 2000 and later Leopard Co, and is an award-winner at the BusinessDesk Leadership Awards 2026. The “& Co” is a small network of trusted specialists, brought in when a job needs them. How we work: As a fractional CMO - board-level marketing leadership, part-time On one-off projects, from a market diagnosis to a go-to-market plan Through Vector, a six-stage growth system: diagnose the market, decide the growth opportunity, set the strategy, build memory and momentum, apply the messy middle, then measure and learn The approach is grounded in marketing effectiveness and behavioural science - how buyers actually choose, and what reliably grows brands. AI speeds up the research and analysis. The judgement stays human, and senior. Past work includes a long partnership with a multi-brand restaurant group as it grew from £8m to £49m turnover, and the launch of a £150m city-centre destination, 95% let by opening day. Services: fractional CMO, marketing strategy, growth strategy, brand and positioning, go-to-market planning, marketing effectiveness, marketing training and workshops. Based in Birmingham, working across the Midlands and UK-wide. No review yetBe the first to write one
Services
3 services offered by Bonobo & Co
Description Most digital plans start with channels. Ours start with buyers. Before deciding where to spend, we work out how your customers search, compare and choose - and where they get stuck. For founder-led and PE-backed businesses, that usually means pulling scattered activity into one plan the board can own. We look at your website, search and AI visibility, paid media, content, CRM and data, and ask a simple question of each: is it helping people choose you, or just keeping someone busy? Then we set the strategy. Which channels earn their place, what the website needs to do, how you show up in Google and in AI answers like ChatGPT, and how you’ll measure what’s working - including data beyond Google Analytics. The approach is grounded in marketing effectiveness and behavioural science, including the “messy middle” of how people really decide online. AI speeds up the research and analysis; the judgement stays human. We work as a fractional CMO or on one-off projects, and manage trusted specialists for the delivery where needed. Led by Anthony Tattum, 25 years an agency co-founder, MD and CMO, who speaks on AI search. Based in Birmingham, working UK-wide.
Learn more about Digital StrategyDescription Most businesses don’t have a branding problem. They have a choosing problem: buyers can’t quickly tell what you do, who it’s for, or why you. We help founder-led and PE-backed businesses find where they can genuinely win, then say it clearly and consistently. Grounded in evidence and behavioural science, the work covers market diagnosis, positioning, messaging, distinctive assets and a brand code - your brand written down once, so your team, agencies and AI tools all work from the same version. Led by Anthony Tattum, 25 years an agency co-founder and CMO.
Learn more about Branding & PositioningDescription Plenty of businesses are busy with marketing but can’t draw a clear line from it to revenue. Campaigns run, an agency or two is on the books, yet nobody at board level owns the plan. We fix that for founder-led and PE-backed businesses whose growth has outrun their marketing. The work runs on Vector, our six-stage growth system: diagnose the market, decide the growth opportunity, set the strategy, build memory and momentum, apply the messy middle, then measure and learn. Each stage earns the right to the next, so nothing is spent on channels or creative until the opportunity is agreed. It’s grounded in marketing effectiveness and behavioural science - how buyers actually choose, and what reliably grows brands - with AI speeding up the research and analysis while the judgement stays human. We work as a fractional CMO, part-time and board-level, or on one-off projects, bringing in trusted specialists when a job needs them. Led by Anthony Tattum, 25 years an agency co-founder, MD and CMO, whose past work includes a long partnership with a restaurant group as it grew from £8m to £49m. Based in Birmingham, working UK-wide.
Learn more about Growth Marketing
Team
1 member in Bonobo & Co's team
StoryAfter 25 years building agencies in Birmingham, I kept meeting growing businesses whose marketing hadn’t kept up. So in 2026 I started Bonobo & Co. The name? Bonobos are one of our closest relatives: curious, cooperative and quietly confident. Growth without the chest-beating.
Awards
Bonobo & Co was awarded 1 time
Sales & marketing leader of the year2026-03-15
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Contact
Contact details of Bonobo & Co
Details
- Headquarter45 Frederick Street, Birmingham B1 3HN, UK