Bob's Your Uncle
Bob’s Your Uncle is a Toronto advertising agency for thoughtful food, beverage and lifestyle brands. Our full-service agency offers digital and social marketing, identity design, media planning and more.
20 people in their team
Speaks English
2 projects in their portfolioSortlist member since 2022
3 awards conferredNo review yetBe the first to write one
Services
6 services offered by Bob's Your Uncle
Description Digital Strategy Digital isn’t a channel. It’s the arena. At Bob’s Your Uncle, we design digital strategies that give challenger brands structural advantage — especially in food & beverage and CPG. We don’t begin with platforms or tactics. We begin with positioning. Our digital strategies are built around: • A clear category enemy • An asymmetric truth competitors can’t copy • A bold creative platform engineered to scale digitally From there, we architect the full ecosystem — how your brand shows up, converts, builds community, and compounds momentum online. Our work includes: – Digital brand and growth strategy – Full-funnel architecture (awareness to conversion) – Content and platform strategy – Paid and performance integration – E-commerce and retail integration – Data and analytics frameworks – Innovation and digital roadmap planning We don’t do “digital for digital’s sake.” We design systems that accelerate sales velocity, strengthen brand equity, and future-proof competitive advantage. Because in a digital world, the brands that win aren’t louder. They’re sharper.Skills in Digital Strategy (12) Digital TransformationDigital CampaignDigital Media MarketingConseil StratégiqueDigital Marketing StrategyDigital InnovationDigital TransitionDigital InnovationMarketing StrategyIntegrated Digital Marketing+2
Learn more about Digital StrategyDescription Branding & Positioning Most brands don’t have a marketing problem. They have a positioning problem. At Bob’s Your Uncle, we help challenger brands become category leaders by defining what they stand for — and what they stand against. Our approach is built on three principles: • Redefine the enemy in the category • Claim an asymmetric truth competitors can’t copy • Make a bold strategic choice that changes the game We work primarily with food & beverage and CPG brands ready to move from relevance to dominance. Our capabilities include: – Brand strategy and positioning – Category and competitive analysis – Target audience definition – Brand architecture – Naming and verbal identity – Messaging frameworks – Visual identity systems – Brand guidelines and rollout We don’t create brands that “look nice.” We build brands with teeth — clear, differentiated, and built to scale across retail, digital, and culture. Because before you advertise louder, you need to mean something sharper. That’s how challengers become kings.Skills in Branding & Positioning (30) BrandingBrand PositioningNamingBrand ArchitectureCorporate IdentityVisual IdentityBrand IdentityBrand DevelopmentOnline BrandingDigital Branding+20Work in Branding & Positioning (1) Client in Branding & Positioning (1) Mike's Hard LemonadeBeverage | national
Learn more about Branding & PositioningDescription Advertising Advertising isn’t content. It’s a commercial weapon. At Bob’s Your Uncle, we build advertising platforms that give challenger brands unfair advantage — especially in food & beverage and CPG. We don’t start with channels. We start with positioning. Every campaign is built on: • A sharp category enemy • An asymmetric truth competitors can’t copy • A bold creative platform built to scale From there, we develop integrated campaigns across TV, digital, social, OOH, retail, and performance media — designed to drive sales velocity, distribution growth, and brand authority. Our capabilities include: – Brand and campaign strategy – Integrated creative development – TV, video and digital advertising – Retail and POS activation – OOH and traditional media – Social and performance integration – Production and rollout We measure advertising the way business leaders do — not just in impressions, but in momentum. Because the goal isn’t awareness. It’s turning challenger brands into category kings.Skills in Advertising (13) Full-ServiceBrandingBrand AdvertisingMarketing StrategySocial Media MarketingTravel MarketingConsumer MarketingAdvertisingDisplay AdvertisingOnline Video Advertising+3Works in Advertising (2) Clients in Advertising (2) GardeinFood | nationalMike's Hard LemonadeBeverage | national
Learn more about AdvertisingDescription Content Strategy Content without positioning is noise. At Bob’s Your Uncle, we don’t create content to “stay active.” We design content ecosystems that amplify a sharp brand platform and drive commercial momentum. For challenger brands in food & beverage and CPG, content isn’t filler — it’s fuel. Our approach starts with: • A clearly defined category enemy • An asymmetric brand truth • A creative platform strong enough to generate ideas for years From there, we build a content architecture that supports awareness, engagement, and conversion — across social, digital, retail, and owned channels. Our work includes: – Brand-led content strategy – Social content frameworks – Campaign content systems – Editorial direction and storytelling – Influencer and creator integration – Performance-aligned content planning – Measurement and optimization We don’t create posts. We create sustained narrative pressure that builds relevance, authority, and sales velocity. Because content isn’t about feeding the algorithm. It’s about building a brand people choose.Skills in Content Strategy (7) StorytellingShareable ContentSocial Content StrategyBlogging StrategyMarketing StrategyContent AdvertisingTarget Audience Definition
Learn more about Content StrategyDescription Influencer Marketing Influencers don’t build brands. Ideas do. At Bob’s Your Uncle, we don’t “hire creators.” We build influence around a sharp strategic platform — then activate the right voices to amplify it. Our approach is built for challenger brands in food & beverage and CPG who want more than impressions. They want momentum. We start with: • A culturally sharp brand position • A clear enemy and asymmetric truth • A bold, ownable creative platform Then we identify creators who don’t just have followers — they have relevance, credibility, and cultural pull within your category. We manage: – Influencer strategy & selection (nano to macro) – Creative concept development – Creator recruitment & negotiation – Content production & approvals – Campaign monitoring & optimization – Performance reporting tied to real business metrics No vanity metrics. No random seeding. Just strategic influence that moves sales velocity, brand perception, and cultural authority. Because the goal isn’t engagement. It’s turning challenger brands into category kings.Skills in Influencer Marketing (16) InfluencerSocial Media InfluencerInstagram InfluencerNano InfluencersInfluencer RecruitmentMacro influencersInfluencer StrategyInfluencer affiliationYoutube InfluencersTiktok Influencers+6Work in Influencer Marketing (1) Client in Influencer Marketing (1) GardeinFood | national
Learn more about Influencer MarketingDescription No description provided for this service.
Work in Outdoor Advertising (1) Client in Outdoor Advertising (1) GardeinFood | national
Learn more about Outdoor Advertising
Team
20 members in Bob's Your Uncle's team
StoryIndependent Toronto creative agency helping challenger food & beverage and CPG brands become category leaders.
We build sharp positioning, bold platforms, and integrated campaigns that drive sales velocity, distribution growth, and long-term brand equity.
Awards
Bob's Your Uncle was awarded 3 times
The Mighty List2026-02-01
Fast Company World Changing Ideas2021-02-01
Most Effective Influencer Campaign On a Small Budget2023-02-01
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Details
- HeadquarterToronto, ON, Canada