Blu Mint Digital Tallinn, Estonia

Social media marketing has many platforms that you can use and it can be confusing over which ones to use for your business. With it's ability to reach audiences social media marketing is rapidly positioning itself at the core of many brands marketing strategies. Despite the plethora of social platforms that seem to appear every few months, there are four or five main platforms that offer businesses a unique set of opportunities: Facebook, Twitter, LinkedIn, Pinterest and Google+.

Copywriting is not just about telling your visitors what you can do but about the value your products and services deliver. People are not reading your site but scanning it for words that will resonate with the solution to the problem they are searching for. Businesses incorrectly assume that the visitor will fall in love with the business purely because the business owner loves the business. Successful copywriting is about addressing the potential barriers to a sale and explaining clearly what is on offer rather than boasting about how great the business is.