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Project made for Miracle Foods in the Food industry for a B2C audience.Miracle Foods. The clue is in the name. Miracle foods is a popular local brand that focusses on providing their customers with convenient, affordable, high-quality fresh and frozen goods. When they approached us to start work on a creative campaign that would boost their brilliant company USPs, how could we say no? Especially with a name like that. Miracle foods gave us free-rein with creative copy, so we developed fun, tongue-in-cheek tag-lines based around the concept of miracles.With clear, simple, yet striking visuals that complemented the short, direct copy, we expertly created a campaign that was cohesive, clever and most certainly eye-catching.
Project made for KSU in the Education industry for a B2C audience.Career choices? They’re never easy. For students looking into how they are going to enter the world of paid employment, career expo’s can be an overwhelming experience, especially with so many big employers prowling the grounds for new talent. We were thrilled to help create a brand for The KSU Careers Expo 2020 with an overarching objective of bridging the gap between students and potential future employers.We helped create a theme based on self-empowerment, ambition and achievement; the pillars of career success. Focussing on clarity, charisma and uncomplicated designs, we successfully developed eye-catching branding for the event. We even made sure that the branding was broadcasted on a wide range of deliverables perfect for students, including posters, banners, tote bags, booklets and social media content.
Project made for Manouche in the Restaurants industry for a B2C audience.An exquisite product demands exquisite presentation. We spent plenty of time with the Manouche team this year as we worked to create their brand and launch their business. The Manouche philosophy is all about attention to detail, and not skimping on the ingredients or cutting corners on the preparation process. In line with that approach, we teamed up with food photographer Sean Mallia to create a set of photographs that bring across the perfectionism and passion that go into every Manouche morsel.
Project made for Niumee in the Hospitals & Healthcare industry for a B2C audience.Our regular client, Niumee, approached us to help promote their hair transplant services by de-stigmatising and normalising the procedure.We developed a creative concept that we called “The Bald Truth”. The idea was to direct the audience’s attention towards Niumee’s hair transplanting service by portraying the relatable day-to-day dilemma’s of going bald; hiding your hair in your Tinder photos, blaming your dad for your baldness, the constant chill on your head in winter.Think tongue in cheek taglines and cheeky concepts designed to grab the attention of the public. The Niumee campaign was translated on Facebook, Google search, Google display and outdoor advertising.Check out our awesome photo-manipulated visuals created especially for the campaign.
Project made for Hypernova in the Management Consulting industry for a B2B audience. Raising €80 million in investment isn’t easy, so when the founders of Hypernova Capital approached us to name, brand and help launch their new Europe-based Venture Capital Fund, we knew we had to pull out all the stops. We began by brainstorming an inspiring name that represented the new fund’s values of innovation and investment in technologies of the fourth industrial revolution. Together with the client, we landed on the name Hypernova, which is the brightest thing in the known universe. We then moved onto creating an eye-catching brand, and developing a storytelling pitch deck that has already been successful in securing millions in committed investments from Europe and Asia’s largest family offices and corporate investors. Investments decks are the primary sales tool for Venture Capital Fund managers. A great investment deck requires a robust storytelling strategy in order to persuade seasoned investors to commit million Euro cheques to a new fund. Our deck creation process involves creating a brand storytelling strategy first, then a deck sequence, and finally populating the deck with well-researched and persuasive copy and data.
Project made for GoTo in the Automotive industry for a B2C audience.GoTo. We love what they do, they love what we do. Simple. It works. Working so closely with a brand across multiple campaigns has really given us the opportunity to showcase what we do best – deliver consistent creative content that’s eye-catching, innovative and in-keeping with brand identity.GoTo launched a new scheme, based on customers paying a lump sum to enjoy unlimited GoTo rides till the end of the year. Our job? Create campaign visuals and taglines that entice the local audience to jump on board this great offer.We chose to focus on the ‘unlimited’ concept, designing an infinity loop brandished with GoTo colours as a central graphic. Simple, bold and striking, we combined visuals with creative and tactical tag-lines, using rhyme and rhythm to attract attention. From Google banners and social media outputs to your traditional billboards, we plastered this campaign across the Island for maximum reach and engagement.