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BFS Studio

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Ho Chi Minh City, Vietnam
Branding, packaging and production studio in Saigon since 2020.
BFS Studio is an independent creative studio based in Ho Chi Minh City, Vietnam, working across branding, packaging design and video production for FMCG, spirits, beverage and finance brands across Southeast Asia. Founded in 2020, the studio has built brand identities, Tet packaging systems, key visuals and campaign films for Pernod Ricard (Chivas Regal, Royal Salute, Ballantine's, The Glenlivet, Aberlour), Prudential, Manulife, HABECO, Home Credit, Comfee and Santen, among others. In 2026, BFS Studio's lacquer gift box for 10Vill Coffee, made with artist Dinh Van Son, won a MUSE Design Award Gold. Services span naming and logo systems, brand guidelines, structural and graphic packaging, key visual and art direction, and brand film production, carried from strategy through to production-ready artwork. English and Vietnamese spoken.
2 people in their team
Speaks English, Vietnamese
5 projects in their portfolio
Works remotely across the globe
Sortlist member since 2026
Founded in 2020
1 award conferred
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Services

3 services offered by BFS Studio

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  • Description
    Structural and graphic packaging design for FMCG and spirits brands — Tet gift boxes, dieline architecture, print-ready artwork and photoreal mockups, from concept to production.
    Works in Packaging (3)
    Royal Salute — A Palace, Folded Flat - Packaging
    Chivas Regal — Bảo Ngọc Vạn Hoa, Tet Packaging - Packaging
    10Vill Coffee × Đinh Văn Sơn — Beyond the Clouds, Within the Village - Packaging
    Clients in Packaging (3)
    Royal SaluteBeverage | national
    Chivas RegalBeverage | national
    10Vill CoffeeBeverage | national
    Learn more about Packaging
  • Description
    BFS Studio builds full brand identities for FMCG, F&B, beverage and lifestyle companies in Vietnam — naming, logo systems, visual identity, brand guidelines and packaging architecture, from strategy through to production-ready artwork.
    Works in Branding & Positioning (2)
    Gene Solutions — Rebranding a Biotechnology Pioneer - Branding & Positioning
    10Vill Coffee × Đinh Văn Sơn — Beyond the Clouds, Within the Village - Branding & Positioning
    Clients in Branding & Positioning (2)
    Gene SolutionsPharmaceuticals & Biotech | national
    10Vill CoffeeBeverage | national
    Learn more about Branding & Positioning
  • Description
    Art direction and key visual design for campaigns, retail and social — KVs, POSM, digital layouts and brand collateral built to a consistent visual system.
    Skills in Graphic Design (1)
    Key Visual
    Work in Graphic Design (1)
    Royal Salute — A Palace, Folded Flat - Graphic Design
    Client in Graphic Design (1)
    Royal SaluteBeverage | national
    Learn more about Graphic Design
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Team

2 members in BFS Studio's team

StoryBFS Studio started in Saigon in 2020 with a simple rule: nothing on the page is decoration. Every logo, label and film has to earn its place. That discipline has taken the studio from local FMCG labels to Pernod Ricard's global spirits portfolio and a MUSE Gold win in 2026.
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Awards

BFS Studio was awarded 1 time

MUSE Design Awards — Gold2026-08-01Packaging Design — Limited Edition

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Contact

Contact details of BFS Studio

Details

  • Headquarter301/10 Đường Phan Văn Trị, Bình Lợi Trung, Ho Chi Minh City, Vietnam