BetterMatter

Amsterdam, Netherlands

*English below* BetterMatter is een contentmarketing bureau met in-huis strategie, creatie en productie. We creëren en produceren content formats met film als de ruggengraat voor alle online en social kanalen. Onze content concepten zijn creatief, onderscheidend en worden in huis geproduceerd door ons eigen productie team. Alle producties worden behandeld als smart producties : we creëren alle benodigde content voor een campagne in één shoot. Daarom ook erg kost-efficient voor onze klanten. We werken voor bedrijven van allerlei formaten in zowel BtoC als BtoB zoals NS, Vodafone Ziggo, Rabobank, NOC*NSF en TOTO. Voor meer informatie, check https://www.bettermatter.com/ BetterMatter is a content marketing agency with in-house strategy, creation and production. We create and produce content formats with film as the backbone for all online and social channels. Our concepts are creative, distinctive and produced in-house with our own production team. All productions are treated as smart productions: we create all the necessary content for a campaign in one single shoot. We work for companies of any size in both BtoC as BtoB like NS, Vodafone Ziggo, Rabobank, NOC*NSF and TOTO. For more information, check https://www.bettermatter.com/

10 people in their team

Speaks Dutch, English

12 projects in their portfolio

2 collaborations started on Sortlist

Works remotely across the globe

Sortlist member since 2018

Founded in 2018

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Services

15 services offered by BetterMatter

Description
Most of our productions contain (lots of) online and social content. Based on our philosophy that unique content is required for each channel, we create and produce various edits, GIFs, stills etc. for each channel you might use. Naturally, our content is optimized for mobile (square, vertical, stories etc.). Our smart production method allows us to create all the necessary content in one single shoot.
Skills in Social Media (5)
Social Video ProductionContent CreationContent MarketingOnline VideoVideo Editing
Works in Social Media (5)
Clients in Social Media (5)
KNDBSports | national
NSTransportation | national
ZiggoTelecommunications | national
GreenwheelsTransportation | national
Learn more about Social Media
Description
We are specialized in the creation and production of content. Our strategist and content creative interpret the brief and come up with a creative concept. Based on the approved concept, a content plan is set up. For content to work, we believe it needs to 'match' the current phase of a customer's (online) journey. This is why we strive to create content that is relevant. As a result, we use smart production to create multiple assets for the entire ad campaign.
Skills in Advertising (6)
Video EditingAdvertising CampaignContent CreationContent MarketingContentSocial Media Content
Works in Advertising (9)
Clients in Advertising (9)
NSTransportation | national
StaatsloterijEntertainment & Events | national
NTFUTravel & Leisure | national
KNDBSports | national
Learn more about Advertising
Description
The majority of our work is film. Our own team consists of a content creative, d.o.p., director, editors and producers. We take care of the creative concept or format, script and the production of our films. Our approach is to create a complete content plan prior to the actual shoot to ensure all the needed content (# of edits, social content, GIFs, Imagery, etc.) for the campaign is taken into account. In most cases, we combine film and photography in our shoots, which guarantees that all content assets are created in one single shoot.

Depending on the type of shoot (size/ look & feel etc.), we'll decide which gear (camera/lenses) to use.
Skills in Video Production (11)
Video EditingContent CreationStoryboardConcept & StorytellingDirectorFilmmakingDirector of photographyScriptwritingFilm Photographyscript development+1
Works in Video Production (10)
Clients in Video Production (10)
NSTransportation | national
StaatsloterijEntertainment & Events | national
NSTransportation | national
NTFUTravel & Leisure | national
Learn more about Video Production
Description
Our expertise consists of campaign / brand strategy, brand activation and brand positioning. Sometimes we create this from scratch but most of the time our challenge is to create a campaign that can be seamlessly integrated in an existing communication & brand strategy. We consider the interpretation and adoption of an existing strategy in our productions for clients as one of our strengths.
Skills in Branding & Positioning (11)
Brand StrategyBranding and PositioningSocial Media BrandingBrand ActivationBranding StrategyEvent Brand Activationintegrated communicationBrandingBrand PositioningCommunication & Brand Strategy+1
Works in Branding & Positioning (9)
Clients in Branding & Positioning (9)
RabobankBanking & Financials | national
Selection of workOthers | national
NSTransportation | national
GreenwheelsTransportation | national
Learn more about Branding & Positioning
Description
No description provided for this service.
Skills in Content Strategy (2)
Content MarketingStoryboard
Works in Content Strategy (4)
Clients in Content Strategy (4)
NSTransportation | national
StaatsloterijEntertainment & Events | national
Selection of workOthers | national
NSTransportation | national
Learn more about Content Strategy
Description
No description provided for this service.
Works in Online Advertising (3)
Clients in Online Advertising (3)
RabobankBanking & Financials | national
Selection of workOthers | national
NSTransportation | national
Learn more about Online Advertising
Description
No description provided for this service.
Works in Photography (6)
Clients in Photography (6)
KNDBSports | national
ZiggoTelecommunications | national
NSTransportation | national
RabobankBanking & Financials | national
Learn more about Photography
Description
No description provided for this service.
Skills in Copywriting (3)
Article WritingStoryboard WritingStorytelling
Works in Copywriting (2)
Clients in Copywriting (2)
NSTransportation | national
Selection of workOthers | national
Learn more about Copywriting
Description
No description provided for this service.
Works in Event (5)
Clients in Event (5)
Selection of workOthers | national
NSTransportation | national
RabobankBanking & Financials | national
NSTransportation | national
Learn more about Event
Description
No description provided for this service.
Skills in Digital Strategy (1)
Integrated Marketing
Works in Digital Strategy (2)
Clients in Digital Strategy (2)
NSTransportation | national
Selection of workOthers | national
Learn more about Digital Strategy