BE LUCKY
Independent Creative Studio in Taiwan
We believe good ideas can live anywhere. On a screen. On a wall. On a bottle. In the street. Or somewhere we haven’t thought of yet. Founded by a creative duo from Taiwan and Europe, we bring together local and international talent. Combining local knowledge with a broader perspective. 12 people in their team
Speaks English, Chinese
6 projects in their portfolioWorks remotely across the globe
Sortlist member since 2016
Founded in 2011
1 award conferred5/5
Services
8 services offered by BE LUCKY
Description Good advertising should make people stop, look, and maybe even smile. We create advertising concepts and campaigns across film, outdoor, digital, and unconventional spaces. From the first idea to the final execution, we make work that stands out without losing sight of what the brand needs to say.Skills in Advertising (9) AdvertisingCopywritingOnline AdvertisingAdvertising CampaignBrand StrategyBelow The Line AdvertisingSocial Media ContentSocial Media StrategyTV CommercialWorks in Advertising (4) Review in Advertising (1) Irene HuangClients in Advertising (4) FLOWHousehold Products | internationalTaiwan Tourism BureauTravel & Leisure | nationalRepublic of GamersConsumer Electronics | internationalASUSConsumer Electronics | international
Learn more about AdvertisingDescription We build brands from the inside out. Whether creating something entirely new or giving an existing brand a fresh direction, we work across positioning, naming, visual identity, packaging, and brand communication. We believe a strong brand needs more than a good-looking logo. It needs an idea worth remembering.Skills in Branding & Positioning (29) Brand DesignBrand IdentityBrand NamingCorporate IdentityCorporate Identity DesignDigital BrandingInternational BrandingVisual IdentityBrand StorytellingSlogan Design+19Works in Branding & Positioning (3) Review in Branding & Positioning (1) Lena LiuClients in Branding & Positioning (3) UBER EATSFood | nationalFLOWHousehold Products | internationalVINTMODEClothing & Accessories | international
Learn more about Branding & PositioningDescription We create social media content that gives people something worth stopping their scroll for. From original campaign ideas and short-form videos to photography, creative storytelling, and ongoing content, we help brands find their voice across social platforms. Less content for the sake of content. More things people actually notice.Skills in Social Media (2) Social Media ContentSocial Media StrategyWorks in Social Media (4) Clients in Social Media (4) FLOWHousehold Products | internationalTaiwan Tourism BureauTravel & Leisure | nationalRepublic of GamersConsumer Electronics | internationalASUSConsumer Electronics | international
Learn more about Social MediaDescription We bring creative thinking to online advertising. From digital campaign concepts and ad creatives to video, visuals, and messaging, we develop advertising that feels relevant to its audience and consistent with the brand. Our focus is on making digital ads more engaging, distinctive, and effective.Skills in Online Advertising (3) Online AdvertisingDigital AdSocial Media AdvertisingWorks in Online Advertising (3) Clients in Online Advertising (3) Taiwan Tourism BureauTravel & Leisure | nationalRepublic of GamersConsumer Electronics | internationalASUSConsumer Electronics | international
Learn more about Online AdvertisingDescription Before making anything, we like to ask the right questions. We help brands define their digital direction, understand their audiences, and connect their communication across channels. Combining strategy with creative thinking, we turn business objectives into clear ideas and practical plans for digital campaigns and content.Skills in Digital Strategy (1) Digital StrategyWorks in Digital Strategy (3) Clients in Digital Strategy (3) FLOWHousehold Products | internationalRepublic of GamersConsumer Electronics | internationalASUSConsumer Electronics | international
Learn more about Digital StrategyDescription Sometimes a few words can do more than a thousand pictures. We develop brand names, taglines, campaign headlines, website copy, and creative messaging that give brands a distinct voice. Whether playful, bold, or beautifully simple, we believe the right words can turn a good idea into something people remember.Skills in Copywriting (3) Creative CopywritingAd copywritingProduct copywritingWorks in Copywriting (6) Clients in Copywriting (4) UBER EATSFood | nationalFLOWHousehold Products | internationalVINTMODEClothing & Accessories | internationalTaiwan Tourism BureauTravel & Leisure | national
Learn more about CopywritingDescription Great content starts with knowing what to say, who to say it to, and why anyone should care. We develop content strategies that connect brand objectives with creative storytelling, from campaign themes and editorial direction to social media and video content. The goal is simple: create content with purpose, personality, and consistency.Skills in Content Strategy (2) Content CurationContent StrategyWork in Content Strategy (1) Client in Content Strategy (1) Taiwan Tourism BureauTravel & Leisure | national
Learn more about Content StrategyDescription We help brands find their place in the market and give people a reason to care. From creative strategy and campaign concepts to brand communication, we combine fresh perspectives with local knowledge to develop ideas that connect with real audiences. Based in Taiwan, we work with both local and international brands.Skills in Marketing (2) BrandingBrand MarketingWork in Marketing (1) Client in Marketing (1) Taiwan Tourism BureauTravel & Leisure | national
Learn more about Marketing
Team
12 members in BE LUCKY's team
StoryBE LUCKY started in Taiwan, founded by a creative duo from Taiwan and Europe with a shared love for ideas that don't look or feel like everyone else's. Over the years, we've brought together local and international talent, different perspectives, and a healthy curiosity for trying something new. We're a small, independ
Awards
BE LUCKY was awarded 1 time
Platinum at MUSE Creative Awards in New York2020-10-01Tourism Promo Film
Reviews
2 reviews for BE LUCKY
5/5
(2 reviews)
LL
Lena LiuCommunication at FLOW
ServiceBranding & Positioning
What was the objective behind your collaboration?Our goal was to create a new sustainable bottle brand from the ground up. We needed everything from brand strategy, naming and visual identity to the actual design of the bottle, packaging and overall product concept. The challenge was to bring together sustainability, functionality and distinctive design in one cohesive product.
What did you enjoy the most during your collaboration?What stood out was the ability to approach the project as a whole, rather than treating branding and product design as separate tasks. The creative direction was consistent throughout, from the initial concept to the smallest product details. The result was a distinctive brand with a physical product that reflected the original vision.
Lena Liu recommends this agency
IH
Irene HuangMarketing manager at kiat lek ka
ServiceAdvertising
What was the objective behind your collaboration?The agency helped to shoot several commercials l.
What did you enjoy the most during your collaboration?The films are of good quality and creative. The team is very professional and very pleasure to work with.
Irene Huang recommends this agency
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Contact
Contact details of BE LUCKY
Details
- HeadquarterBE LUCKY ┃ Independent Creative Studio, Lane 81, Chongde Street, Xinyi District, Taipei City, Taiwan