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Be-cause Integrated Communications Cape Town, South Africa

This agency profile and details are managed by the agency owner.

We are a young, creative and dynamic communications hub – think public relations and a newsroom merged into one. With an eclectic mix of interests and backgrounds, we approach each project with broad insight into the brands we work with, bringing a unique way of thinking to communications and PR. We work with multi-nationals, local brands, start-ups and non-profits to generate awareness around sustainability, fintech, education, healthcare and transport to name a few key areas. Using print, broadcast and digital media, we provide unparalleled media relations, brand strategy and implementation to our small and capped client base. Our services include strategy, copy and press release writing, campaign and event management, trade exchanges, media partnerships and daily social media management. Staying ahead and on top of the evolving media environment is our personal mission and what sets us apart.

5 people in their team
Speaks English
3 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2018
Founded in 2012
4 awards conferred


3 services offered by Be-cause Integrated Communications

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  • Description
    We are a creative, high-performing PR team that sets clear coverage targets and routinely out-does expectations in meeting them. Our strength and key differentiator is community engagement: – We understand our audiences. – We keep up to date on current affairs. – We take technical jargon and make it simple and understandable for multiple audiences. – We position our clients in the centre of the conversations that apply to them.
    Skills in Public Relations (PR) (10)
    Brand PositioningMedia RelationsCrisis CommunicationsMedia TrainingPR StrategyEventsinternal communicationsOnline Creative CampaignsOffline Creative ActivationsInterview Briefing
    Works in Public Relations (PR) (3)
    Retainer client: Crimson Education - Public Relations (PR)
    Social media: The Birthing Team - Public Relations (PR)
    Creative activation: National Coffee Day - Public Relations (PR)
    Clients in Public Relations (PR) (3)
    The Birthing TeamHospitals & Healthcare | national
    Bean There Coffee CompanyBeverage | national
    Crimson EducationEducation | international

    Learn more about Public Relations (PR)

  • Description
    We build engaging, brand-aligned social media pages that are boosted to targetted audiences. Ongoing monitoring and engagement with followers allows for control over brand messaging and speedy crisis management. Our previous work has seen clients' social pages produce the highest number of converted sales for a product than any other marketing promotion initiative.
    Skills in Social Media (10)
    Social Media ManagementSocial Media StrategySocial Media Advertisingsocial media campaignssocial media analyticsFAQ developmentsocial media crisis managementPage GrowthPage EngagementSocial Media Guidelines
    Works in Social Media (2)
    Social media: The Birthing Team - Social Media
    Creative activation: National Coffee Day - Social Media
    Clients in Social Media (2)
    The Birthing TeamHospitals & Healthcare | national
    Bean There Coffee CompanyBeverage | national

    Learn more about Social Media

  • Description

    No description provided for this service.

    Skills in Digital Strategy (17)
    Digital MarketingDigital AdvertisingDigital StrategyOnline AdvertisingDigital Campaignservice marketinginternet advertisingdigital onlinemarketing and advertisingemail marketing campaign+7
    Works in Digital Strategy (2)
    Social media: The Birthing Team - Digital Strategy
    Creative activation: National Coffee Day - Digital Strategy
    Clients in Digital Strategy (2)
    The Birthing TeamHospitals & Healthcare | national
    Bean There Coffee CompanyBeverage | national

    Learn more about Digital Strategy

In need of one of those services?

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3 projects performed by Be-cause Integrated Communications

Retainer client: Crimson Education
Retainer client: Crimson Education

Project made for Crimson Education in the Education industry for a B2C audience.Crimson Education is a global online education consultancy firm. Founded in New Zealand in 2013, Crimson operates in 30 cities worldwide. Be-cause was tasked with launching the brand in South Africa.The Brief * Launch Crimson Education in South Africa. * Educate relevant audiences about Crimson Education – services, resources and reputation. * Demonstrate the value offering of Crimson Education to the relevant target markets: students, parents and schools. * Create awareness around the role that Crimson Education is playing in relation to education and career development. * Assist with building Crimson Education’s brand integrity with relevant stakeholders. * Differentiate Crimson Education from other similar services.

Branding & PositioningContent StrategyPublic Relations (PR)
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Social media: The Birthing Team
Social media: The Birthing Team

Project made for The Birthing Team in the Hospitals & Healthcare industry for a B2C audience.The Birthing Team is PPO Serve’s maternity care programme – it offers affordable, quality care to pregnant women who do not have medical aid. Their key audience is consumers, who purchase their services – though they engage with medical professionals and hospital groups as well.The Brief * Launch The Birthing Team’s various sites as they become active. * Create awareness and talkability around the product – locally (audiences that can access the product) and nationally (longer term roll-out and potential clients). * Build consumer trust of The Birthing Team product. * Educate various audiences on the multiple benefits of The Birthing Team’s maternity programme. * Create awareness around teamwork as a solution to high private medical services costs. * Attract interest from potential Birthing Team shareholders * Leverage off events and partnerships. * Ensure positive reputation management and endorsement (inclusive of crisis communication).

Branding & PositioningContent StrategyDigital Strategy+3
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Creative activation: National Coffee Day
Creative activation: National Coffee Day

Project made for Bean There Coffee Company in the Beverage industry for a B2C audience.Bean There Coffee Company is South Africa’s first roaster of Certified Fair Trade coffee, with roasteries in Milpark, Braamfontein and Cape Town CBD. In order to raise the company's profile, Be-cause developed and delivered a creative activation for National Coffee Day.The Brief * Create awareness around Bean There Coffee. * Increase foot traffic in store. * Drive the fair trade message. * Educate and entertain audiences. * Drive social media engagement and traffic. * Assist with driving sales, generating new business and making Bean There the conscious bean of choice.Be-cause was responsible for the campaign concept and execution, design work and a trade exchange with the Primedia Group, which included a live read worth R110 000 on Highveld 94.7.The ConceptLeveraging off National Coffee Day, Bean There took to the streets of Joburg and Cape Town – embarking on a coffee-fuelled adventure that promoted African Fair Trade coffee and Bean There’s brand. Free coffees were served all day in cafes and by the team on the road, with South African city dwellers posing for Instagrammable pics with the Bean There roaming coffee cup.

Branding & PositioningContent StrategyDigital Strategy+3
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Be-cause Integrated Communications was awarded 4 times

Most Dynamic Brand Strategy Agency 2020 - South Africa (Media Innovator Awards)2020-05-31
Brand Strategy Agency of the Year 2020 - South Africa (Corporate LiveWire Global Awards Guide)2020-08-31
Best Integrated Marketing & PR Agency - South Africa (MEA Business Awards)2020-10-31
Most Dynamic Brand Strategy Agency 2021 - South Africa (Global Business Awards)2020-09-30


10 reviews for Be-cause Integrated Communications

(10 reviews)
Daniel GoldbergCEO and co-founder at Bridgement
The Be-cause team assisted us in building brand credibility through earned media opportunities. Their knowledge of the local media landscape allowed them to tailor our communications to span multiple industries including manufacturing, professional services, tech and personal finance. We saw a clear uptake in business and brand awareness as we continued to work with Be-cause. The media opportunities secured helped us gain a strong foothold as a Fintech company within the SME space. When it comes to creative thinking, developing brand assets or responding to current affairs, the Be-cause team always went the extra mile.

Colleen HarrisonMarketing Manager at PayFast
Working with the Be-cause team to develop our PR strategy has helped us strengthen our brand identity, online presence and stakeholder communications strategy. Together we’ve learned how to leverage our in-house data and resources to own industry conversations in the media. The top-tier coverage secured has exceeded all expectations. Strategically, Be-cause has been responsive, flexible, and quick to adapt to the evolving needs and trends in ecommerce. It's been a fantastic introduction to public relations - I am glad that our partnership has worked out so well.

John SchoolingDirector at STAG African
Be-cause has helped us develop a PR and communications strategy that truly reflects our brand. They helped us articulate in our own minds, the true nature of our strategic market presence. They have studied and are fully conversant with our industry, our product and our brand and are as excited about what we do, and what we represent, as we are. Without a doubt, Be-cause is a very strategic and important part of our team.

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Contact details of Be-cause Integrated Communications


  • Headquarter277 Lower Main Rd, Observatory, Cape Town, 7925, South Africa

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