We are a young, creative and dynamic communications hub – think public relations
and a newsroom merged into one. With an eclectic mix of interests and
backgrounds, we approach each project with broad insight into the brands we work
with, bringing a unique way of thinking to communications and PR. We work with
multi-nationals, local brands, start-ups and non-profits to generate awareness
around sustainability, fintech, education, healthcare and transport to name a
few key areas. Using print, broadcast and digital media, we provide unparalleled
media relations, brand strategy and implementation to our small and capped
client base. Our services include strategy, copy and press release writing,
campaign and event management, trade exchanges, media partnerships and daily
social media management. Staying ahead and on top of the evolving media
environment is our personal mission and what sets us apart.

English

Be-cause Integrated Communications

The Be-cause team assisted us in building brand credibility through earned media opportunities. Their knowledge of the local media landscape allowed them to tailor our communications to span multiple industries including manufacturing, professional services, tech and personal finance. We saw a clear uptake in business and brand awareness as we continued to work with Be-cause. The media opportunities secured helped us gain a strong foothold as a Fintech company within the SME space. When it comes to creative thinking, developing brand assets or responding to current affairs, the Be-cause team always went the extra mile.

CEO and co-founder

Working with the Be-cause team to develop our PR strategy has helped us strengthen our brand identity, online presence and stakeholder communications strategy. Together we’ve learned how to leverage our in-house data and resources to own industry conversations in the media. The top-tier coverage secured has exceeded all expectations. Strategically, Be-cause has been responsive, flexible, and quick to adapt to the evolving needs and trends in ecommerce. It's been a fantastic introduction to public relations - I am glad that our partnership has worked out so well.

Marketing Manager

Be-cause has helped us develop a PR and communications strategy that truly reflects our brand. They helped us articulate in our own minds, the true nature of our strategic market presence. They have studied and are fully conversant with our industry, our product and our brand and are as excited about what we do, and what we represent, as we are. Without a doubt, Be-cause is a very strategic and important part of our team.

Director

As a non-profit organisation providing healthcare services to those living in the informal settlements of Johannesburg, we needed a PR team who could unpack complex topics and assist us with developing a communication strategy to reach new patients and attract potential donors. The Be-cause team have continuously produced excellent work, making every effort to come up with creative ideas and secure top-tier coverage to build Witkoppen Clinic’s profile. In just over a year, they have cultivated a highly engaged community on social media, creating original content, which speaks directly to our patients. They have become an integral part of the Witkoppen team, working together with our clinic to make an impact on the lives of patients.

Executive Director

The Be-cause team excelled at understanding our target audience and were diligent in understanding our business goals. Since working with them they have delivered ambitious targets and have become an asset to our business. We’ve had exceptional growth and brand awareness in the markets they have performed in. Professional, friendly and talented, Be-cause is everything you would want from your PR agency.

Marketing Director

South Africa’s ride hailing industry is very different from the other countries where we’ve launched, which is why we needed a local partner who would offer expertise and guidance to inform our launch strategy. With the help of the Be-cause team, we were able to successfully launch our app in five South African cities, gaining a huge amount of high-quality exposure on both traditional and digital media platforms. The team understood exactly what we needed and worked as an extended arm of inDriver to develop and manage our media relations. Beyond providing us with PR support, they provided us with on the ground information, which helped us navigate the South African landscape.

International PR Team Leader

Education is a complex sector which requires a sensitive and innovative approach to bring fresh perspectives to long-standing opinions. Crimson Education’s vision is to revolutionise education by enabling students to realise their greatest potential on the world stage. The Be-cause team have taken our bold mission and repeatedly secured powerful media coverage and speaking engagements that bring personalised education to the forefront.

Country Manager

The Be-cause team offers a fresh perspective. They have a great get-things-done attitude and consistently come up with (and more importantly execute) interesting ideas for building brand awareness and conversation around forgood. To date – they’ve met each challenge that we have set and have done so with style. Our PR coverage has been phenomenal and a critical part of building the forgood brand.

The Be-cause team continues to deliver with some wonderful creative thinking, huge amounts of infectious energy and professionalism. Their determination and commitment have given Bean There much valued exposure across a variety of media platforms. They are more than just a PR agency, they are an extension of the Bean There family.
 
Founder, Bean There Coffee Company

Founder

The Be-Cause team convinced us of the value and real return that digital content can bring to your business. Despite our complex health industry, they immersed themselves in our business, working closely with us to ensure that all content speaks to the right audience in the right language. They are as passionate about our brands and products as we are. They have created a warm and engaging social media platform for The Birthing Team, which has to date produced the highest number of converted sales than any of our other marketing promotion initiatives. They work with great attention to detail and creativity – most importantly, they get things done.

Head of Product Development & Marketing

We are a creative, high-performing PR team that sets clear coverage targets and
routinely out-does expectations in meeting them. Our strength and key
differentiator is community engagement:
– We understand our audiences.
– We keep up to date on current affairs.
– We take technical jargon and make it simple and understandable for multiple
audiences.
– We position our clients in the centre of the conversations that apply to them.

Public Relations (PR)

We build engaging, brand-aligned social media pages that are boosted to
targetted audiences. Ongoing monitoring and engagement with followers allows for
control over brand messaging and speedy crisis management.

Our previous work has seen clients' social pages produce the highest number of
converted sales for a product than any other marketing promotion initiative.

Be-cause Integrated Communications Cape Town, South Africa