Be-cause Integrated Communications (+ 12 reviews) | Sortlist
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Be-cause Integrated Communications

Cape Town, South Africa
Award-winning integrated communications agency.
We connect brands worldwide to the communities they impact, through a bold and purpose-driven integrated communications approach. Through public relations, social media, report writing, impact-driven activations, video production and photography, we showcase the groundbreaking work that our clients are doing in the sectors that they operate. Some of our key clients include Payfast, The TEFL Academy, Crimson Education, Women's World Banking, and national early learning delivery programme SmartStart.
5 people in their team
Speaks English
13 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2018
Founded in 2012
6 awards conferred
Open website


8 services offered by Be-cause Integrated Communications

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  • Description
    With strong media relationships across print, digital, and broadcast publications, we secure top-tier coverage for our clients to promote their brands, work, and impact. Our agency functions like a newsroom, where we keep tabs on current affairs and big news stories in each client’s industry. This ensures we are always ready to respond proactively and position our clients in the centre of conversations that apply to them.

    Our strength and key differentiator is community engagement:
    – We understand our audiences.
    – We keep up to date on current affairs.
    – We take technical jargon and make it simple and understandable for multiple audiences.
    – We position our clients in the centre of the conversations that apply to them.
    Skills in Public Relations (PR) (15)
    Press KitMedia TrainingCrisis CommunicationsPress ReleaseMedia RelationsBrand PositioningMedia RelationsJournalist OutreachPR CoachingInterview Briefing+5
    Works in Public Relations (PR) (10)
    Traditional media retainer: The TEFL Academy - Public Relations (PR)
    Reputation management: Biovac - Public Relations (PR)
    Social and traditional media: DNAforAfrica - Public Relations (PR)
    Traditional media retainer: Crimson Education - Public Relations (PR)
    Reviews in Public Relations (PR) (4)
    Rebecca Pretorius
    Romy Heldsinger
    Rhyan O'Sullivan
    John Schooling
    Clients in Public Relations (PR) (10)
    Humane Society InternationalNon-profit | international
    The Birthing TeamHospitals & Healthcare | national
    SmartStartEducation | national
    Crimson EducationEducation | international

    Learn more about Public Relations (PR)

  • Description
    Social media strategy: Our creative social strategies aim to build community, increase follower base, encourage engagement and extend our client’s online reach. This includes paid social media ad management.

    Digital content creation: Leveraging an in-depth understanding of the digital media landscape, we curate content schedules and rollout strategies, including creating design work and finding relevant conversations to participate in.
    Skills in Social Media (8)
    Social Media StrategySocial Media Monitoringsocial media analyticsSocial Media ServicesSocial Media ManagementLinkedInFacebookDesign Work
    Works in Social Media (4)
    Social and traditional media: DNAforAfrica - Social Media
    Traditional and social media project: HSI - Social Media
    Social media: The Birthing Team - Social Media
    Creative activation: National Coffee Day - Social Media
    Review in Social Media (1)
    Dr Jean Bassett
    Clients in Social Media (4)
    Bean There Coffee CompanyBeverage | national
    The Birthing TeamHospitals & Healthcare | national
    Humane Society InternationalNon-profit | international
    DNAforAfricaPharmaceuticals & Biotech | international

    Learn more about Social Media

  • Description
    Successful engagement with target audiences starts with a strong communications blueprint. We assist clients with developing key messaging to inform all communications across owned and earned media. We identify the most appropriate formats, platforms, tones and styles for delivering these messages and bring excellent writing skills to the table to create the needed copy.

    Quality content stands out and strategic content achieves business objectives - we deliver both.
    Skills in Content Strategy (8)
    communications blueprint developmentCopywritingStorytellingcontent marketing strategykey messaging developmentConsumer Content WritingNews Content WritingIndustry Research
    Works in Content Strategy (3)
    Traditional media retainer: Crimson Education - Content Strategy
    Social media: The Birthing Team - Content Strategy
    Creative activation: National Coffee Day - Content Strategy
    Clients in Content Strategy (3)
    Crimson EducationEducation | international
    The Birthing TeamHospitals & Healthcare | national
    Bean There Coffee CompanyBeverage | national

    Learn more about Content Strategy

  • Description
    Brand strategy: Storytelling is at the heart of our holistic brand strategies – we build on clients’ unique selling points to create lasting and impactful frameworks for success.

    Brand activations: Ideating and managing the rollout of unique and exciting activations.
    Skills in Branding & Positioning (7)
    Brand DesignMessagingVisual IdentityBrand IdentityTarget Market DefinitionBrand PositioningCorporate Identity
    Works in Branding & Positioning (6)
    Traditional media retainer: The TEFL Academy - Branding & Positioning
    Reputation management: Biovac - Branding & Positioning
    Traditional media retainer: Crimson Education - Branding & Positioning
    Video production (animated): Witkoppen Clinic - Branding & Positioning
    Review in Branding & Positioning (1)
    Ade Ashaye
    Clients in Branding & Positioning (6)
    The TEFL AcademyEducation | national
    Witkoppen ClinicHospitals & Healthcare | local
    Bean There Coffee CompanyBeverage | national
    The Birthing TeamHospitals & Healthcare | national

    Learn more about Branding & Positioning

  • Description
    From launches to media roundtables and product activations, the Be-cause team is experienced in crafting memorable world-class events.
    Skills in Event (3)
    Conference OrganisationEvent ManagementMedia roundtable
    Works in Event (5)
    Social and traditional media: DNAforAfrica - Event
    Event planning and management: Payfast - Event
    Event management: SmartStart - Event
    Social media: The Birthing Team - Event
    Clients in Event (5)
    SmartStartEducation | national
    DNAforAfricaPharmaceuticals & Biotech | international
    Bean There Coffee CompanyBeverage | national
    PayfastE-commerce | national

    Learn more about Event

  • Description
    Copywriting: We pride ourselves on delivering top tier written content across press releases, op-eds, newsletters, blog content and more.

    Report writing: Sharing data and research is a great way to secure coverage and establish industry expertise – we assist clients with ideating and compiling high quality reports.
    Skills in Copywriting (7)
    blog contentReport WritingContent WritingNewsletterPress Release CopywritingCreative CopywritingArticle Writing
    Works in Copywriting (5)
    Traditional media retainer: The TEFL Academy - Copywriting
    Reputation management: Biovac - Copywriting
    Report writing: Payfast - Copywriting
    Traditional media retainer: Crimson Education - Copywriting
    Clients in Copywriting (5)
    Humane Society InternationalNon-profit | international
    BiovacPharmaceuticals & Biotech | national
    PayfastE-commerce | national
    Crimson EducationEducation | international

    Learn more about Copywriting

  • Description
    Using the specific voice of each client, we respond to messages and requests on social pages – as well as flag any crisis comms as soon as they appear.
    Skills in Community Management (14)
    Social Media GrowthSocial Media EngagementCommunity BuildingCommunity ManagementContent CalendarComment ModerationTwitter Community ManagementMonthly ReportingLinkedIn Community ManagementYoutube Community Management+4

    Learn more about Community Management

  • Description
    Working with partners across the country, we conceptualise, script, and produce a range of live-action and animated videos to highlight our client’s impact.
    Skills in Video Production (3)
    Video ProductionPhotographyAnimated Video
    Works in Video Production (3)
    Video content creation: SmartStart (live-action) - Video Production
    Event management: SmartStart - Video Production
    Video production (animated): Witkoppen Clinic - Video Production
    Clients in Video Production (3)
    SmartStartEducation | national
    SmartStartEducation | national
    Witkoppen ClinicHospitals & Healthcare | local

    Learn more about Video Production

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5 members in Be-cause Integrated Communications's team

Be-cause Integrated Communications cover
StoryWe bring a unique way of thinking to communications and PR. Our team members have backgrounds in journalism, politics, corporate communications, film, and corporate social investment (CSI). With an eclectic mix of interests and backgrounds, we approach each project with broad insight into the brands we work with.
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Be-cause Integrated Communications was awarded 6 times

Best Impact-Driven Communications Agency 2023 (Healthcare and Pharmaceutical Awards)2023-7-1
Best Healthcare and PR & Marketing Agency 2021 - South Africa (MEA Business Awards)2021-10-31
Most Dynamic Brand Strategy Agency 2021 - South Africa (Global Business Awards)2020-9-30
Most Dynamic Brand Strategy Agency 2020 - South Africa (Media Innovator Awards)2020-5-31
Brand Strategy Agency of the Year 2020 - South Africa (Corporate LiveWire Global Awards Guide)2020-8-31
Best Integrated Marketing & PR Agency 2020 - South Africa (MEA Business Awards)2020-10-30


12 reviews for Be-cause Integrated Communications

(12 reviews)
Romy HeldsingerCEO at
ServicePublic Relations (PR)

The Be-cause team offers a fresh and innovative approach to PR. They have a great get-things-done attitude and consistently come up with (and more importantly, execute) top tier ideas for building brand awareness and conversation. To date, they've met each challenge that we have set, and always bring their A-game when it comes to securing coverage and making noise about forgood.

ServicePublic Relations (PR)

Ade AshayeAfrica Regional Head at Women's World Banking
ServiceBranding & Positioning

What stood out about Be-cause was their attention to detail and their willingness to go above and beyond expectations. Women's World Banking is dedicated to economic empowerment, through financial inclusion for the nearly one billion women in the world with no or limited access to formal financial services. Using our sophisticated market and consumer research, we turn insights into real action and in this case, design and advocate for digital financial solutions development. Partnering with organisations that demonstrate a high level of understanding and alignment with our values, is critical. Working around tight deadlines and complex content, the Be-cause team displayed care and commitment at every step of the way - as well as their organisational and time management capabilities. We are looking forward to working with them on future projects.

ServiceBranding & Positioning

Rebecca Pretorius
Rebecca PretoriusCountry Manager at Crimson Education
ServicePublic Relations (PR)

From the beginning of Crimson's journey in South Africa, Be-cause has been an indispensable partner, guiding our brand to a thriving presence that is recognised and respected nationally. They have been an integral part of our team, deeply invested in our mission of propelling students towards success on the world stage. Their skill and creativity have allowed us to discover our unique voice and articulate our vision with an authenticity that resonates deeply with our audience. The Be-cause team has been instrumental in helping us shape our narrative, honing our language to express the essence of who we are and what we stand for. With their unwavering commitment and expertise, we have not just launched a brand but built a beacon of excellence in the field of education.

ServicePublic Relations (PR)

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Contact details of Be-cause Integrated Communications


  • Headquarter9 Palmyra Rd, Claremont, Cape Town, 7708, South Africa

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