Be-cause Integrated Communications Cape Town, South Africa

Project made for Crimson Education in the Education industry for a B2C audience.Crimson Education is a global online education consultancy firm. Founded in New Zealand in 2013, Crimson operates in 30 cities worldwide. Be-cause was tasked with launching the brand in South Africa.The Brief * Launch Crimson Education in South Africa. * Educate relevant audiences about Crimson Education – services, resources and reputation. * Demonstrate the value offering of Crimson Education to the relevant target markets: students, parents and schools. * Create awareness around the role that Crimson Education is playing in relation to education and career development. * Assist with building Crimson Education’s brand integrity with relevant stakeholders. * Differentiate Crimson Education from other similar services.

Project made for The Birthing Team in the Hospitals & Healthcare industry for a B2C audience.The Birthing Team is PPO Serve’s maternity care programme – it offers affordable, quality care to pregnant women who do not have medical aid. Their key audience is consumers, who purchase their services – though they engage with medical professionals and hospital groups as well.The Brief * Launch The Birthing Team’s various sites as they become active. * Create awareness and talkability around the product – locally (audiences that can access the product) and nationally (longer term roll-out and potential clients). * Build consumer trust of The Birthing Team product. * Educate various audiences on the multiple benefits of The Birthing Team’s maternity programme. * Create awareness around teamwork as a solution to high private medical services costs. * Attract interest from potential Birthing Team shareholders * Leverage off events and partnerships. * Ensure positive reputation management and endorsement (inclusive of crisis communication).

Project made for Bean There Coffee Company in the Beverage industry for a B2C audience.Bean There Coffee Company is South Africa’s first roaster of Certified Fair Trade coffee, with roasteries in Milpark, Braamfontein and Cape Town CBD. In order to raise the company's profile, Be-cause developed and delivered a creative activation for National Coffee Day.The Brief * Create awareness around Bean There Coffee. * Increase foot traffic in store. * Drive the fair trade message. * Educate and entertain audiences. * Drive social media engagement and traffic. * Assist with driving sales, generating new business and making Bean There the conscious bean of choice.Be-cause was responsible for the campaign concept and execution, design work and a trade exchange with the Primedia Group, which included a live read worth R110 000 on Highveld 94.7.The ConceptLeveraging off National Coffee Day, Bean There took to the streets of Joburg and Cape Town – embarking on a coffee-fuelled adventure that promoted African Fair Trade coffee and Bean There’s brand. Free coffees were served all day in cafes and by the team on the road, with South African city dwellers posing for Instagrammable pics with the Bean There roaming coffee cup.