Backlash

London, United Kingdom

The Creative-First experiential Agency for Shareable Brand Experiences

We specialise in turning brand campaigns into disruptive, physical and tactile environments that challenge creativity and get consumers excited. We conceptualise, design, and install immersive environments that evoke emotion, spark conversation, and drive long-term loyalty and create long-term fans. This is why global brands trust us to push boundaries. Our mission is simple: to create work that consumers authentically engage with and remember. We believe the best creative work happens when there is a direct, personal connection between the agency and its clients. At Backlash, we offer a tailored 1-2-1 service, which means that the team you meet in the initial briefing is the same team that will be there on launch day. Every concept, every visual, and every consumer touchpoint is crafted by our in-house creative team. This allows us to maintain a high level of attention to detail and a "creative-first" philosophy. We have a reputation for being bold and disruptive, often presenting clients with concepts they wouldn't have thought of and ideas that challenge the status quo and give brands the edge.

13 people in their team

Speaks English

11 projects in their portfolio

Sortlist member since 2022

Founded in 2017

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Description

We believe the best creative work happens when there is a direct, personal connection between the agency and its clients. At Backlash, we offer a tailored 1-2-1 service, which means that the team you meet in the initial briefing is the same team that will be there on launch day. Every concept, every visual, and every consumer touchpoint is crafted by our in-house creative team. This allows us to maintain a high level of attention to detail and a "creative-first" philosophy. We have a reputation for being bold and disruptive, often presenting clients with concepts they wouldn't have thought of and ideas that challenge the status quo and give brands the edge.

Skills in Event (14)

Event

PR Events

Creative

Creative & Visual

Retail Design

Full Service Event Management

Event Management

Event Marketing

Event Production

Immersive Experience

Works in Event (11)

Prada Beauty | Banana Balm Selfridges Kiosk - Event

Marc Jacobs | Daisy Wild Pop-Up | Covent Garden - Event

Clients in Event (4)

PalmersBeauty | national

LaneigeBeauty | national

Prada BeautyBeauty | national

CotyBeauty | national

Learn more about Event

Description

We are a full-service London experiential agency with global and national clients who rely on us for end-to-end delivery. We handle everything from the first brainstorm to the final installation. Our specialist areas include Experiential Marketing, Brand Experiences, Pop-up Shops, Roadshows, Retail Activations and Visual Merchandising

Skills in Marketing (11)

Experiential Marketing

Brand Experience

B2B Marketing

B2C Marketing

Luxury Marketing

Direct Marketing

Marketing Strategy

Marketing Services

Consumer Marketing

Roadshow Planning

Works in Marketing (11)