B2B Promo
Full-Service Digital Marketing Agency for B2B
B2B Promo drives growth for manufacturers, equipment suppliers, and B2B service providers. We capture the untapped market demand your company is currently missing—not because your offering is inferior to your competitors, but because a significant portion of high-value buyers simply cannot find you online. Complex products involve a long and fragmented buyer's journey. Before making contact, buyers extensively research suppliers online, compare multiple vendors, and evaluate industry reputation. In this selection process, the influx of inbound inquiries goes not necessarily to the business with the objectively superior product, but to the one that is most visible, clear, and trusted at every touchpoint. Our comprehensive marketing programs typically include: • Semantic Expansion: Designing new high-converting pages for products, services, and geographic regions currently missing from your website. • Enterprise SEO: Technical and search engine optimization optimized for Google, Yandex, and regional search systems. • Decision-Maker Content: Crafting expert articles and case studies tailored to every stakeholder in the B2B buying committee—from engineers to CFOs. • B2B Platform Management: Launching and maintaining optimized listings across major B2B portals and niche industry directories. • Local SEO & Citation Building: Optimizing business profiles and generating authentic reviews across Google Maps, Yandex Maps, 2GIS, and business registries. • B2B PR & Earned Media: Securing editorial placements and PR publications in authoritative trade and business media outlets. • AI Search Optimization (GEO): Maximizing brand visibility within AI search assistants and LLMs, including ChatGPT, Perplexity, Google Gemini, and Yandex AI. No review yetBe the first to write one
Services
3 services offered by B2B Promo
Description B2B Promo builds systemic marketing solutions for manufacturing and trading companies. We align your website, search traffic, industry platforms, PR, reputation management, and AI search visibility to drive a continuous stream of inbound leads. This approach is ideal for businesses whose sales currently depend on a single channel, personal networks, or tenders, and who generate little to no revenue from digital channels. Our service addresses the entire B2B buyer's journey. Buyers of complex products research the market across multiple touchpoints simultaneously: they analyze search engine results (SERPs), browse industry directories, read trade publications, check reviews, compare competitors, and increasingly rely on AI search assistants for recommendations. Missing out on even one of these touchpoints means being excluded from the shortlist—and you might never know it, as these high-value prospects will simply pass you by. We begin by auditing total market demand and measuring your current market share. Next, we build a strategic roadmap: identifying missing website pages and sections, mapping out mandatory industry platforms, and creating content that addresses technical objections, delivery times, compliance, and vendor reliability for different decision-makers. We manage your marketing as a unified, cohesive program rather than a fragmented set of tasks. Our reporting looks beyond superficial rankings and traffic, tracking lead quality, cost per lead (CPL), and dynamic demand capture. Target Audience: Equipment and material manufacturers, machinery suppliers, industrial distributors, commercial construction contractors, and complex B2B service providers. Our team has been driving digital marketing success since 2013, with over 250 commercial projects delivered. To maintain top-tier quality, we cap our active client list, ensuring your strategy and assets are managed exclusively by senior specialists.Skills in Marketing (7) B2B MarketingMarketingMarketing ServicesB2B AdvertisingBusiness MarketingBusiness To Business MarketingB2B Digital Marketing
Learn more about MarketingDescription B2B Promo provides search engine optimization tailored for manufacturers, suppliers, and contractors. We expand site architecture to capture real intent, resolve technical bottlenecks, optimize large-scale product catalogs, and maximize your visibility across Yandex, Google, and AI-powered search engines. Our primary focus is developing high-converting pages for catalog segments and services that are currently invisible online. Industrial and B2B websites consistently lose traffic for one reason: their site structure fails to match how engineers and procurement specialists actually search. High-intent buyers look for exact dimensions, materials, configurations, regulatory standards (GOST/ISO), part numbers, compatibility, or replacements for discontinued parts. High-level catalog categories fail to capture these long-tail queries, leaving your site out of the search results even if the product is in your warehouse. Our framework centers on advanced semantic architecture. We aggregate search queries across your entire inventory, services, applications, and delivery regions. These keywords are clustered and mapped against your current pages to design missing subcategories and scalable templates for massive catalogs. Simultaneously, we fix technical SEO issues: site speed, indexation errors, duplicate content, complex filtering, canonicalization, schema markup, and crawlability for both traditional search bots and LLM/AI scrapers. Finally, we enrich pages with accurate technical specifications and build internal and external contextual link authority. Our reporting delivers full transparency on organic performance, tracking visibility by product group, the volume of indexed and active pages, organic traffic, and qualified inbound leads isolated from other marketing channels. Our SEO experts have been leading complex search campaigns since 2013, with a portfolio of 250+ commercial projects centered around highly technical niches.Skills in SEO (10) Local SEOTech SEOOn-Page SEOSEO StrategyGoogle SEOSEO Online MarketingSEO ServicesSEO optimizationSEOSEO audit
Learn more about SEODescription B2B Promo measures total digital demand in your niche and calculates your exact market share. We benchmark your visibility against top competitors across every product group to deliver a prioritized, high-ROI action plan. The final roadmap is completely actionable and can be executed independently by your in-house team or your current agency. B2B marketing often stalls not from a lack of budget, but from an inaccurate picture of the market. Companies look at vanity metrics like general traffic and keyword ranks without knowing their total addressable search volume, where competitors are stealing market share, or what actually triggers conversions. Our audit replaces guesswork with concrete data. During the audit, we analyze total search volume in your niche—segmented by product lines, services, and target regions. We calculate the visibility share for your brand versus your primary competitors, pinpoint high-value keyword gaps lacking dedicated landing pages, and evaluate your site's technical health. We also map your digital footprint across industry portals, directories, and AI search engines, while analyzing where your current leads originate and where potential revenue is slipping through the cracks. You receive a comprehensive market potential analysis, a prioritized list of structural gaps, and a strategic roadmap with timelines and projected ROI for each phase. This blueprint can be handed over to your internal marketing department, shared with your current contractor, or used to transition into full-service execution with B2B Promo. The audit also serves as a low-risk gateway to test our agency’s capabilities before committing to a long-term partnership. Our experts have been shaping digital strategies since 2013, with 250+ successful projects across manufacturing, heavy equipment, industrial construction, and complex services.Skills in Digital Strategy (7) Marketing StrategyDigital Marketing ConsultingDigital MarketingOnline Marketing StrategyDigital Marketing StrategySEO StrategyDigital Strategy
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Team
20 members in B2B Promo's team
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Details
- HeadquarterLeningradsky Avenue, 36, Moscow, Russia, 125167