B2B Clarity Engine

Puurs-Sint-Amands, Belgium

Aligning strategy, product, marketing and sales in B2B tech and industrial companies

B2B Clarity Engine helps leadership teams in B2B tech and industrial companies find where growth is getting stuck between strategy, product, marketing and sales, and fix it. Most B2B companies don't have a growth problem. They have a system problem between those functions. The work follows three phases: Diagnose, Align, Activate. It is led by founder David De Smedt, Architect of B2B Growth Systems, based in Puurs, Belgium, between Antwerp and Brussels. Over twenty years he worked his way up through sales, product and marketing into CMO and CRO roles at global technology, industrial and channel organisations, including HP, Intel, Samsung, Kantar, DS Smith, Dolby and Tech Data. Results from that work: Samsung doubled B2B revenue in the first year; DS Smith aligned 27+ countries behind one sales system; AXI absorbed ten acquisitions into one commercial system within a year; Spacewell received a strategic go-to-market plan in 10 days. Ways to start: a Growth Alignment Workshop (half day or full day), the 90-Day Commercial Alignment Sprint, or an advisory, project, fractional or interim engagement.

1 person in their team

Speaks Dutch, English

3 projects in their portfolio

Works remotely across the globe

Sortlist member since 2026

Founded in 2019

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Description

Commercial alignment for B2B tech and industrial companies. Through the B2B Clarity Engine (Diagnose, Align, Activate), David De Smedt helps leadership teams find where growth is getting stuck between strategy, product, marketing and sales, and fix it. Built on 20 years inside organisations such as Samsung, DS Smith, Kantar, HP and Intel. Start with a fixed-scope Diagnose (from €2,500), a Growth Alignment Workshop (half day €4,500, full day €7,500) or the 90-Day Commercial Alignment Sprint (€22,500 fixed). Also available for interim and fractional commercial leadership.

Skills in Marketing (6)

Marketing Consulting

Business To Business Marketing

Sales Marketing

Product Marketing

Marketing Strategy

Marketing Development

Works in Marketing (3)

AXI Group: ten acquisitions, one go-to-market - Marketing

Spacewell: rebuilding marketing without losing the quarter - Marketing

Kantar: scaling a SaaS sales system - Marketing

Clients in Marketing (3)

AXI GroupSoftware & Computer Services

Spacewell (Nemetschek Group)Software & Computer Services

KantarMarketing & Advertising

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Description

Positioning that sales can actually use. When the market story is unclear, or clear on slides but not in customer conversations, the Growth Alignment Workshop brings the leadership team to one shared view of where growth is getting stuck: in commercial clarity, in execution alignment, or in the connection between them. Earlier work includes helping DS Smith turn a group-level strategic shift into one commercial story used across 27+ countries. Half day €4,500, full day €7,500, in person.

Skills in Branding & Positioning (4)

Brand Positioning

Product branding and positioning

Brand Strategy

Branding & Positioning

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Details

HeadquarterSchaafstraat 21, 2870 Puurs-Sint-Amands, Belgium