Avant Amour

Delhi, India

Founder-led ethnographic consumer research for D2C and digital-first brands in India.

Avant Amour is a founder-led qualitative research firm in India, specialising in ethnography for D2C and digital-first brands. We observe how consumers actually behave — in homes, autos, clinics and WhatsApp threads — and turn it into product, positioning and pricing decisions. ISO 27001 & ISO 9001 certified.

5 people in their team

Speaks Bengali, English, Hindi, Arabic

1 project in their portfolio

Sortlist member since 2026

Founded in 2020

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Description

Avant Amour is a founder-led qualitative research firm helping D2C and digital-first brands in India understand what consumers actually do — not just what they say. Led by Arrpita Ghosh Hajra with a vetted network of senior collaborators, the firm specialises in ethnographic and observational research, supported by in-depth interviews, WhatsApp diary studies, focus groups and UX research. Where analytics tell you what churned or converted, ethnography explains why. We meet customers in their own settings, connect observation to pattern, and sit with your team to convert findings into shippable product, positioning and pricing moves. Based in Delhi and Kolkata, serving brands across India. Certified to ISO/IEC 27001:2022 (information security) and ISO 9001:2015 (quality), EAS / IAF-accredited.

Skills in Market Research (3)

User Research

Marketing Research

Market Expansion

Work in Market Research (1)

What GenZ in India wants - Market Research

Client in Market Research (1)

USV pharma pvt LtdHospitals & Healthcare | national

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Description

We specialize in market research and specifically in ethnography.

Skills in Marketing (4)

Marketing Consulting

Marketing

Marketing Strategy

Brand Consulting

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Description

We specialize in doing ethnography

Skills in Branding & Positioning (3)

Branding

Branding & Positioning

Rebranding

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Description

We specialize in Ethnography

Skills in Innovation (7)

Innovation Consulting

Design Innovation

Design Thinking

Identity Design

Brand Identity Design

Innovation

Intuitive Design

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Details

HeadquarterDwarka Expressway, Sector 28 Dwarka, Dwarka, Delhi, India
Manish Global Mall, Sector 22 Dwarka, Dwarka, Delhi, India