Asociación Española De Anunciantes - Aea
The collective voice of advertisers: defending commercial communication
Who we are
The Spanish Association of Advertisers (aea) is a professional, non-profit organization, founded in 1965, that represents advertising companies in Spain. Its mission focuses on defending the interests of advertising companies regarding everything that affects commercial communication, providing a collective and recognized voice for the sector.
Scope and representation
The aea brings together more than 220 members representing over 600 brands, predominantly large companies. The weight of its members in the advertising ecosystem is significant: their investments account for 60% of television investment and over 47% of digital investment and total media investment. This representativeness makes the aea a relevant interlocutor with regulators, media, and other market players.
Functions and purpose
Acting as a common platform, the aea focuses on defending collective interests related to commercial communication. Its actions are aimed at ensuring fair and transparent conditions for advertising, promoting good practices, and facilitating the exchange of criteria among advertisers who share regulatory, technological, and market challenges.
Focus and method
The association prioritizes professional representation and collaborative work among its members. Through dialogue and coordination, it seeks to ensure that the positions and needs of advertisers are articulated coherently, with the aim of positively influencing decisions affecting advertising, communication formats, and the media ecosystem as a whole.
Differential value
The strength of the aea lies in its membership base and the relevance of the brands it comprises: a representativeness that lends legitimacy and weight to industry discussions. As a non-profit entity, its horizon is the common interest of advertisers and the promotion of a responsible and sustainable commercial communication environment.
Conclusion
The aea continues to work as an association to defend and promote advertising activity in Spain, offering its members a platform for representation and coordination that reflects their real market weight. No review yetBe the first to write one
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Services
1 service offered by Asociación Española De Anunciantes - Aea
Description Coordinamos a anunciantes para defender condiciones justas y promover buenas prácticas en publicidad institucional y de marca, influyendo en reguladores, medios y estándares del mercado.Skills in Advertising (5) Corporate AdvertisingBrand AdvertisingBusiness AdvertisingEmotional AdvertisingInstitutional Advertising
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Team
37 members in Asociación Española De Anunciantes - Aea's team
StorySomos la Asociación Española de Anunciantes (aea). Desde nuestra fundación en 1965 en Madrid hemos trabajado con la convicción de que las empresas anunciantes deben tener una voz fuerte y coherente en todo lo que afecta a la comunicación comercial. Agrupamos a más de 220 asociados y más de 600 marcas, en su mayoría grandes empresas, y sabemos que nuestras decisiones colectivas impactan gran parte del mercado publicitario: representan el 60% de la inversión en televisión y más del 47% en digital y en el total de medios. Nos mueve proteger y potenciar la actividad publicitaria, defender intereses comunes y facilitar un entorno de comunicación claro, responsable y sostenible para nuestros asociados.
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Contact
Contact details of Asociación Española De Anunciantes - Aea
Details
- Headquarter121 Paseo de la Castellana, 28046 Madrid, España
- 121 Paseo de la Castellana, 28046 Madrid, España