Asociación De Marketing De España - Asociación Mkt
We elevate Spanish marketing: ethics, knowledge, and professional leadership
Identity and mission
The Asociación de Marketing de España is an entity committed to the global advancement of marketing, focused on the development of professionals, companies, and institutions. Founded in 1961 and based in Madrid, its mission is to dynamically and innovatively promote the best practices of the discipline and position marketing as a driver of competitiveness and innovation.
Services and competencies
The association acts as a platform for the exchange of ideas and experiences, facilitating encounters between companies, institutions, and educational centers. Its activity focuses on fostering marketing knowledge, serving as a networking forum for professionals, and enhancing the role of marketing and those who practice it. Furthermore, it drives professional development through initiatives aimed at updating skills and recognizing the profession.
Approach and methodology
Its approach combines the promotion of good practices with the creation of spaces for dialogue and collaboration among sector agents. It works to lead the dissemination of professional standards, contributing to the creation of self-regulation frameworks—such as codes of conduct and professional certification processes—that reinforce trust in the profession and guarantee ethical and quality criteria.
Differentiators
The long trajectory since 1961 and its vocation for public and sectoral service differentiate the association: it acts as a reference point in the promotion of marketing in Spain, uniting diverse actors and generating consensus on responsible practices. Its focus on innovation and professional education allows its members to face current challenges with greater preparation and ethics.
Final commitment
The Asociación de Marketing de España invites companies, institutions, and professionals to join its project to share knowledge, elevate standards, and collectively build a more competent, ethical, and competitive marketing ecosystem. No review yetBe the first to write one
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Services
3 services offered by Asociación De Marketing De España - Asociación Mkt
Description Diseñamos marcos de posicionamiento de marca y guías éticas, combinando buenas prácticas y consenso sectorial para fortalecer la reputación de organizaciones y profesionales.Skills in Branding & Positioning (1) Brand Marketing
Learn more about Branding & PositioningDescription Organizamos eventos y foros de networking que fomentan el intercambio, la formación y la difusión de estándares profesionales entre empresas, instituciones y asociados.Skills in Event (1) Event Marketing
Learn more about EventDescription Asesoramos en estrategias de marketing éticas y prácticas, diseñando programas formativos y códigos de conducta para elevar competencias y competitividad sectorial.Skills in Marketing (2) Marketing ConsultingMarketing Services
Learn more about Marketing
Team
97 members in Asociación De Marketing De España - Asociación Mkt's team
StorySomos la Asociación de Marketing de España y desde Madrid, en 1961, nos propusimos convertir el marketing en una palanca real de progreso para empresas, instituciones y profesionales. A lo largo de los años hemos afrontado la continua transformación de la disciplina —nuevas herramientas, nuevas responsabilidades— manteniendo siempre la misma pasión: promover las mejores prácticas y acompañar a quienes hacen marketing cada día. Nos mueve crear espacios donde intercambiar ideas, debatir ética profesional y elevar la reputación del marketing. Cada iniciativa nace de la escucha a nuestros asociados: cuando detectamos una necesidad, trabajamos colectivamente para diseñar marcos, códigos y oportunidades de crecimiento que ayuden a avanzar al sector en su conjunto.
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Contact
Contact details of Asociación De Marketing De España - Asociación Mkt
Details
- Headquarter25 Calle de Carranza, 28071 Madrid, España