A L E P initially was born to write a new chapter for many Syrians who are rebuilding their businesses away from their homeland after the conflicts that changed the country’s route. They brought expertise and the remains of their old companies, but settling down a business in a new country can be challenging. In this scenario, Alep emerged as an answer to the marketing and branding approach these people needed in order to rm their place in the market. Added to that,the studio started to stablished within other clients’ profile and now we count with a diverse web that keeps growing.
Project made for Berioia food in the Food industry for a B2C audience.Beroia is a fast food restaurant located in Cairo, Egypt. When looking at Beroia, the clients should feel motivated by delicious and tasty deals. We looked for exposing the best of their menu options by balancing the existing traditional influence of Syrian cuisine within an appealing tone to a new generation of clients.
Project made for Hale in the Food industry for a B2C audience in 2020.We gathered ‘fresh’ and ‘dynamic’ within a clean and minimalistic image, in which the focus is fast food but still delicious and simple as possible. However Hale's goals is also stimulating a healthy lifestyle as a whole, so from colours to art direction, content and social media, it was important to build an identity that could be aligned with exercising, positive spirit, partnerships, etc that would make their costumers part of a community.
Project made for ANTARVIE in the Clothing & Accessories industry for a B2C audience in 2019.Entire brand creation. We created a name that would match with its mother-company name, required by the client, and an identity of exclusivity and 'living for special moments'. Logo, tone of voice, colour palette and all the stationery followed this same ideal.
Project made for bloaizone in the Clothing & Accessories industry for a B2B / B2C audience.
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