Alberto Regis
Account-Based Marketing Advisor
Alberto Regis — ABM Marketing Advisor I have 30 years of international marketing behind me. Danone, Quaker Oats, Scholl, Havaianas, Pivato: major brands, major markets, major numbers. I sold Brazilian flip-flops across Italy and built roads in Pakistan under contracts worth 45 million euros. I've lived and worked in Lahore, São Paulo, Paris, Rome, and Milan — not as a tourist, but as someone who had to understand each place deeply enough to do business there. At some point, I stopped chasing volume and started asking a different question: how do you win a client who actually matters? The answer I had already lived. When I was selling infrastructure to governments across the Middle East, I wasn't running campaigns. I was studying people, building relationships before any tender was announced, creating context rather than content. That was Account-Based Marketing — without the name, without the technology, but with every ounce of its substance. In 2017, I founded IperLeads to do exactly this, systematically, for companies selling complex solutions — 500K to 5 million euro tickets — to large corporate clients who don't respond to traditional funnels. My methodology starts where most marketing stops: with the account. I study target companies in forensic detail, map real decision-making dynamics, identify who actually moves decisions, and build hyper-precise messages that open a vision of the future the client hadn't yet considered. I work with few clients each year — not out of exclusivity, but because genuine ABM requires total immersion. I also teach this methodology at Fondazione ITS Meccatronica e Avionica in Turin. I do vertical ABM because precise, human, unhurried marketing always beats volume. I live in the Biella Alps, drink red wine, walk in the forests, and approach lateral thinking and Zen practice with equal intensity. 5 people in their team
Speaks Italian
1 project in their portfolioSortlist member since 2025
Founded in 2021
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3 services offered by Alberto Regis
Description Alberto Regis è un professionista con oltre 30 anni di esperienza nel marketing, specializzato nell'Account-Based Marketing (ABM), un approccio strategico particolarmente efficace nella lead generation B2B ad alto valore. Ciò che distingue il suo approccio è l'enfasi sull'ABM Marketing "etico" e personalizzato, che privilegia l'aspetto umano e relazionale con strategie analogiche 1-1 rispetto alla pura automazione tecnologica.Skills in Growth Marketing (7) B2B Lead GenerationLead AcquisitionLead GenerationGrowth MarketingLead NurturingLead OutreachLead QualificationWork in Growth Marketing (1) Client in Growth Marketing (1) AdobeSoftware & Computer Services | local
Learn more about Growth MarketingDescription Strategic Account-Based Marketing on its 1-to-1 formSkills in Marketing (6) B2B MarketingDirect MarketingInternational MarketingCross Platform MarketingMarketing ConsultingBusiness Marketing
Learn more about MarketingDescription Account-Based Marketing Content Strategy and DistributionSkills in Content Strategy (1) Multilingual Content
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5 members in Alberto Regis's team
StoryI have 30 years of international marketing behind me.
Danone, Quaker Oats, Scholl, Havaianas, Pivato: major brands, major markets, major numbers.
Now in ABM Marketing
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- HeadquarterVia Adelchi Cerruti, Capovilla-castello, BI, Italia