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Agudos & Crónicos

Madrid, Spain
True stories that move and transform
Identity Agudos & Crónicos is an independent advertising agency based in Madrid, founded in 2015. Its proposal focuses on creating authentic stories that connect emotionally with consumers and, at the same time, communicate values that bring meaning to the brand, the product, and the environment in which they operate. Services and Experience The agency works with clients who wish to tell good stories and seeks to transform that intention into coherent and emotive advertising communications. Its activity revolves around truthful narrative: from the conception of the message to its creative expression, with the aim of generating emotional impact and value coherence. Approach and Methodology Agudos & Crónicos starts with listening: it understands the motivations of the client and the public to weave credible and relevant narratives. Its methodology prioritizes authenticity over shortcuts, always seeking communication that moves without manipulating and reinforces brand identity. The agency values close collaboration with its clients, as it believes the best stories emerge when strategic vision and creativity walk hand in hand. Value Proposition and Differentiators As an independent agency, Agudos & Crónicos offers an influence-free approach that prioritizes narrative honesty. It presents itself as an ally for brands that want a clear communicative purpose and to transmit values with coherence. Its differentiator lies in defending true stories that aim to evoke emotion and in turning that emotion into a tool to strengthen the relationship between the brand and its audience. Closing Agudos & Crónicos invites those who wish to communicate with honesty to explore how a well-told story can transform perception and generate connection. Its work is a commitment to advertising that respects the public and understands communication as a force for improving the relationship between brands, products, and the world.
4 people in their team
Speaks English, Spanish
Sortlist member since 2025
Founded in 2015
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2 services offered by Agudos & Crónicos

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Starting from

  • Description
    Creamos campañas publicitarias emotivas y honestas, nacidas de la escucha y la narrativa veraz, para reforzar valores y conectar auténticamente con audiencias.
    Skills in Advertising (4)
    Brand AdvertisingCorporate AdvertisingGraphic AdvertisingEmotional Advertising

    Learn more about Advertising


  • Description
    Diseñamos identidad y posicionamiento basados en relatos reales; colaboramos estrechamente para traducir valores en una marca coherente y emotiva.
    Skills in Branding & Positioning (1)
    Brand Storytelling

    Learn more about Branding & Positioning

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Team

4 members in Agudos & Crónicos's team

StoryEn Agudos & Crónicos nacimos en Madrid en 2015 con una idea sencilla: la publicidad debe ser honesta y emocionante. Somos una agencia independiente y, precisamente por eso, dependemos de clientes que quieren contar buenas historias a sus consumidores. Nos mueve la búsqueda de relatos reales que conmuevan y transmitan valores, porque creemos que una marca o un producto puede contribuir a un mundo mejor si comunica con verdad. Hemos aprendido a escuchar antes de crear, a priorizar la emoción sobre los trucos y a defender proyectos que respeten al público. Cada encargo es una oportunidad para hacer marketing con sentido: contar bien para conectar de verdad.
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Details


  • Headquarter17 Calle de la Rábida, 28039 Madrid, España