Adam Taylor, The Fractional CMO
Fractional CMO and marketing strategy consultant in Dubai, for SMEs in the UAE and the UK
I am Adam Taylor, MSc, FCIM, CDMP, a fractional CMO and marketing strategy consultant based in Dubai. I work with founders, chief executives and boards of SMEs and established businesses in the UAE and the UK, and I lead marketing from inside the business on a fractional, interim, advisory or project basis. I have worked in marketing and events in the UAE for more than 20 years, at Emaar, Expo 2020 Dubai, IFZA and Al Tayer Group. Results I was responsible for include a 750% marketing return on investment at The Dubai Mall, USD 275 million of additional revenue through The Dubai Mall and Emirates Skywards loyalty programme, and a 773% marketing return on investment at IFZA in 2024. I have delivered more than 5,000 events across my career. The work I take on covers fractional and interim CMO roles, marketing strategy, marketing audits for SMEs, marketing and market entry for UK companies coming into the UAE, brand positioning, and event management for brand launches and major events. Articles, guides and case studies are at ataylorcmo.com. No review yetBe the first to write one
Services
4 services offered by Adam Taylor, The Fractional CMO
Description Event management consultancy in Dubai for brand launches and major events. I manage the event on the client's side, from the first concept to the night itself, including the budget, the venue, the sponsors, the agencies and the permits. I have delivered more than 5,000 events and activations across my career, including Downtown Dubai New Year's Eve, and I was Director of Events & Entertainment at Expo 2020 Dubai.
Learn more about EventDescription Fractional and interim CMO leadership and marketing strategy for SMEs in Dubai, the UAE and the UK. I set marketing objectives from the commercial targets, build the plan and the budget, manage the agencies and report the return to the owner or board. The work often starts with a fixed-fee marketing audit of the whole marketing function. Results I was responsible for include 750% marketing return on investment at The Dubai Mall and 773% at IFZA in 2024.
Learn more about MarketingDescription Market research and market entry for overseas companies, mainly from the UK, coming into Dubai and the UAE. I research the market, the customers and the competitors, then help you decide where to set up, how to position and price the business, and how to launch it to win the first customers. I have led marketing in the UAE for more than 20 years.
Learn more about Market ResearchDescription I build brand strategy and positioning for businesses in Dubai and the UAE. The work covers repositioning, brand architecture, value propositions and messaging. I test each one against market, customer and competitor research before any design work starts, so the brand holds the same position across every channel.
Learn more about Branding & Positioning
Team
1 member in Adam Taylor, The Fractional CMO's team
StoryI set up The Fractional CMO in Dubai in 2026, after more than 20 years leading marketing and events in the UAE at Emaar, Expo 2020 Dubai, IFZA and Al Tayer Group. I give SMEs senior marketing leadership one to three days a week, or on fixed projects such as marketing audits, UK market entry and major events.
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Details
- HeadquarterE311 - Dubai Investment Park First - Dubai - United Arab Emirates