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Trends Digital Agency

Elephant ivory is among the top items illegally traded worldwide, especially in Southeast Asia. USAID Wildlife Asia came to Trends Digital to create a campaign that aims to deter women from buying and wearing ivory jewelry and accessories and reduce the social acceptability of ivory products. Research conducted by USAID Wildlife Asia in 2018 showed that those who desire ivory and tiger products are generally affluent, well-educated, and have stable occupations.

Social and Behavioral Change Communication

To launch its globally best serum, in Thailand in a cost-effective manner, a leading cosmetics brand decided to invest in a digital-only campaign. Trends Digital recommended using a series of video ads and mobile-first campaigns to easily attract attention. Further amplification was achieved by localizing umbrella campaigns and producing local hero video content with influencers. To complement our content strategy, we tapped into local trends and activated strategic sequencing with well-known personalities, which led to viral mechanics &amp; offers. We created a landing page for the product launch to improve the user experience for e-commerce conversion. Within 3 months, it became the #1 in the moisturizer category. Success on the launch campaign has been showcased as Facebook Success Story

Online Product Launch and Influencer management

Global Leader in Beauty | Thailand | Digital Strategy &amp; Creative ContentA global leader in beauty needed help with establishing Facebook as the main hub for corporate branding, illustrating trends, and amplifying messaging, and establishing thought leadership and voice on LinkedIn. Trends Digital came up with a content strategy and concept drafting to align with the client’s key messaging pillars. This led to the creation of powerful, thought-provoking content that drove up page likes and increased audience engagement.

Digital Strategy & Creative Content

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