Advertising for Panasonic: 'Zerkalochka for Panasonic'

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Learn more about this example of Advertising

Industry of the client: Technology Hardware & Equipment
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: National
Tags: digital, powerclub, russia, russian agency, lumix, panasonic, storytelling, camera, Photo, Gym, virus, Video, Viral, Production, Advertising

Aims: 

1. to attract a wider range of photography enthusiasts to Lumix products.

2. to boost the brand’s position as a leader on the non-DSLR cameras market.

Goals:

To present the Lumix GF3 camera advantages:

- light and compact 

- perfect picture quality that can be compared to that of DSLR-cameras 

- touch display

Idea:

The Lumix GF3 stands out even among DSLR-cameras. But what could we use the heavyweight DSLR-cameras for? We could use them for muscle training!

Solution:

To launch a viral advertising campaign featuring a fitness club that uses DSLR cameras as dumbbells. We use viral promotion techniques.

Legend:

Aleksey Sukhous started his own fitness club ‘Zerkalochka’ where people train with the help of DSLR-dumbbells. The cameras are not only heavy but also, according to Sukhous, have a ‘photoincapsulating’ effect which means they transfer the energy from the cameras to the body.

Aleksey managed to attract a lot of attention to his project and obtained a lot of followers.

The last stage of the campaign was a video where Aleksey explained why DSLR-cameras are only suitable for fitness trainings and that the light camera that makes good quality pictures is actually Lumix GF3.

Other ideas of Advertising

ImageTitleServicesTags
Zerkalochka for Panasonic

Zerkalochka for Panasonic

Advertisingtv ads, marketing campaign, advertising, business advertising, magazine ads
Technology Hardware & Equipment
digital
powerclub
russia
russian agency
lumix
panasonic
storytelling
camera
Photo
Gym
virus
Video
Viral
Production
Advertising
Touch the Distance – Panasonic

Touch the Distance – Panasonic

Advertisingadvertising, magazine ads, business advertising, marketing campaign, tv ads
Technology Hardware & Equipment
russian agency
russian
russian advertising
russia
Case study
case
Video
technologies
virus
Viral
news
TV
digital
storytelling
PR
Online
camera
Photo
Creative
Advertising

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