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Zerkalochka for Panasonic

August 2016
Description

Aims: 

1. to attract a wider range of photography enthusiasts to Lumix products.

2. to boost the brand’s position as a leader on the non-DSLR cameras market.

Goals:

To present the Lumix GF3 camera advantages:

- light and compact 

- perfect picture quality that can be compared to that of DSLR-cameras 

- touch display

Idea:

The Lumix GF3 stands out even among DSLR-cameras. But what could we use the heavyweight DSLR-cameras for? We could use them for muscle training!

Solution:

To launch a viral advertising campaign featuring a fitness club that uses DSLR cameras as dumbbells. We use viral promotion techniques.

Legend:

Aleksey Sukhous started his own fitness club ‘Zerkalochka’ where people train with the help of DSLR-dumbbells. The cameras are not only heavy but also, according to Sukhous, have a ‘photoincapsulating’ effect which means they transfer the energy from the cameras to the body.

Aleksey managed to attract a lot of attention to his project and obtained a lot of followers.

The last stage of the campaign was a video where Aleksey explained why DSLR-cameras are only suitable for fitness trainings and that the light camera that makes good quality pictures is actually Lumix GF3.

Zerkalochka for Panasonic

August 2016
Description

Aims: 

1. to attract a wider range of photography enthusiasts to Lumix products.

2. to boost the brand’s position as a leader on the non-DSLR cameras market.

Goals:

To present the Lumix GF3 camera advantages:

- light and compact 

- perfect picture quality that can be compared to that of DSLR-cameras 

- touch display

Idea:

The Lumix GF3 stands out even among DSLR-cameras. But what could we use the heavyweight DSLR-cameras for? We could use them for muscle training!

Solution:

To launch a viral advertising campaign featuring a fitness club that uses DSLR cameras as dumbbells. We use viral promotion techniques.

Legend:

Aleksey Sukhous started his own fitness club ‘Zerkalochka’ where people train with the help of DSLR-dumbbells. The cameras are not only heavy but also, according to Sukhous, have a ‘photoincapsulating’ effect which means they transfer the energy from the cameras to the body.

Aleksey managed to attract a lot of attention to his project and obtained a lot of followers.

The last stage of the campaign was a video where Aleksey explained why DSLR-cameras are only suitable for fitness trainings and that the light camera that makes good quality pictures is actually Lumix GF3.

Work details
work
Client
Panasonic
place
Location
gorod Moskva
business
Industry of the client
Technology Hardware & Equipment
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Advertising
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