YOU'LL BE THE FIRST TO DISCOVER A NEW GENIUSNovember 2014
ClientNATIONAL DELPHIC COUNSEL OF RUSSIAProduct: DELPHIC GAMES
Industry of the clientBanking & Financials
Works made by other agencies
Check the latest works made by other agencies
Liggett-Ducat (LD), JTINovember 2014
Liggett-Ducat (LD), JTI
Magic Box, based at район Арбат, Russian Federation has been asked to develop Liggett-Ducat (LD), JTI for their brand Gallaher Liggett — Ducat in 2007. This campaign is known in the marketing & communication market for Commercials Archive, Outdoor, Alcoholic drinks, Tobacco, Tobacco and Smoking Accessories, Gallaher Liggett — Ducat Adverts.
Alfred - brandingMarch 2018
Alfred - branding
New startup with disruptive business model built on deep insight ‘local Russian car services — are pain which no one wants to experience’. Alfred is a friendly messenger service that takes all the stress from communication with car services on itself. Just PM Alf in messenger, he will come and take your car to the best car service, will check everything for you, and once the car is ready Alfred will bring it back. For Tigers Moscow team it was the first case to test its new methodology: strategic-creative pairs, user generated branding and minimum viable guidelines. Together with client we defined our TA’s key barrier — absence of trust and no formulated need in service. Our main objective was to define the category service is related to. We decided to endow new category with easy-to-understand markers from contiguous categories — ‘car service’ and ‘concierge service’.
This is how positioning ‘first car concierge service’ has appeared. Next key step in our strategy was to understand how to take advantage from the experience brand gives from the very first relation — which
is the most valuable experience for the startup. We decided to create client-centric platform with personification and developed name ‘Alfred’ and personalized brand platform.
Startup has successfully passed two rounds of funding. Among Alfred’s investors there are some of the biggest Russian companies.
SCP, MVG and UGB Tigers methodology was successfully tested and implemented for further projects.
As part of MVG process basing on feedback from the market we have updated several times brand platform and visual guidelines to make brand even more appealing.
Y&R Moscow, based at Пресненский район, Russian Federation has been asked to develop Colleague for their brand Yota in 2014. This customer case is known in the marketing & communication market for Print, Commercials Archive, Electronics, Technology, Yota Adverts, Internet Service Providers.
ANGELS SAVING CHILDRENNovember 2014
ANGELS SAVING CHILDREN
APCO Moscow, based at Тверской район, Russian Federation has been asked to develop ANGELS SAVING CHILDREN for their brand NON-COMMERCIAL ORGANISATION CHARITY FUND POMOSCHProduct: HEART SURGERY FUNDRAISING in 2010. This customer case is known in the marketing & communication market for Commercials Archive, Promo, Hygiene, Charities, Foundations, Volunteers, Public Safety, Health, NON-COMMERCIAL ORGANISATION CHARITY FUND POMOSCH Adverts.
Fisherman's TalesNovember 2014
OMD Russia, based at Войковский район, Russian Federation has been asked to develop Fisherman's Tales for their brand BeringProduct: Bering fish in 2012. This customer case is known in the marketing & communication market for Print, Commercials Archive, Canned Food, Bering Adverts.
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