WRINKLES ERASERNovember 2014
Industry of the clientClothing & Accessories
Works made by other agencies
Check the latest works made by other agencies
Charity Fund "Ronald McDonald House"November 2014
Charity Fund "Ronald McDonald House"
The campaign Charity Fund "Ronald McDonald House" is a McDonald'sProduct: Ronald Mcdonald House Charities advert, born from the union between OMD Russia (based at Войковский район, Russian Federation) and McDonald’s Corporation in 2007. This customer case is known in the marketing & communication market for Print, Commercials Archive, McDonald's Adverts, Fast food, Charities, Foundations, Volunteers.
Чудовищно сытный батончикNovember 2014
Чудовищно сытный батончик
The campaign Чудовищно сытный батончик is a Snickers advert, born from the union between APCO Moscow (based at Тверской район, Russian Federation) and Mars, Incorporated in 2008. This campaign is known in the marketing & communication market for Print, Commercials Archive, Bars, Snickers Adverts.
The campaign Zip is a LenorProduct: Lenor Softener advert, born from the union between APCO Moscow (based at Тверской район, Russian Federation) and Procter & Gamble Co. in 2008. This campaign is known in the marketing & communication market for Print, Commercials Archive, Washing powders, Detergents, Lenor Adverts.
‘Escape Plan’ campaign in social mediaAugust 2016
‘Escape Plan’ campaign in social media
Task: Raise awareness of the Escape Plan movie release. Increase the box office results by attracting the 12-25 y.o. viewers to the theater.
Concept: Engage potential viewers with an interactive prison break game Implementation: Using social network websites and gamification elements, we created an interactive story of one Ray Greene who escapes from prison with Internet users' help. In Moscow movie theaters, a glass-wall prison cell with an "inmate" stands on display. The camera inside streams real-time video to the official website of the movie. On a dedicated VKontakte page, updates on Greene's fate and how to help him are posted daily: hints, quests, polls etc. Users assist Ray in completing his quest on the road to freedom, using Twitter, Instagram and VKontakte.
Results: More than 1 million contacts in social media Vkontakte and Facebook. Hashtag #планпобега took first place in the Twitter top list. The film was among the three highest-grossing films in the Russian box office with 3 million tickets sold.
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