What's Christmas Without Red & Green?November 2014
Industry of the clientBeverage
Works made by other agencies
Check the latest works made by other agencies
BPN Beirut, based at محافظة بيروت, Lebanon has been asked to develop Brazil for their brand Le MallProduct: Le Mall in 2010. This customer case is known in the marketing & communication market for Print, Commercials Archive, Culture, Leisure, Sport, Le Mall Adverts.
What's Christmas without Red & GreenOctober 2014
What's Christmas without Red & Green
The campaign What's Christmas without Red & Green is a HeinekenProduct: Heineken Beer advert, born from the union between BPN Beirut (based at محافظة بيروت, Lebanon) and Heineken N.V. in 2012. This campaign is known in the marketing & communication market for Commercials Archive, Beers and Ciders, Outdoor, Heineken Adverts.
Beirut Beer Case Study FilmDecember 2016
Beirut Beer Case Study Film
The Lebanese beer industry has been monopolized for the past 80 years by one brand, Almaza. To position the new Beirut Beer as a “serious player”, we needed to address Almaza with a direct message, without attacking the beloved brand.
So, we encouraged people to ‘TRY SOMETHING NEW’, by literally using an old Lebanese-saying, expressed when bored with life’s routines: “Does it have to be Mjadra every day?” Mjdara being an old traditional dish commonly consumed in Lebanon.
When launched, the film received immediate response, getting people on social media discussing and analyzing the “Mjadra” comparison, with “Mjadra” becoming Almaza’s nickname and referral.
A massive offline and online campaign followed, encouraging people to break from their everyday habits and try something new.
Beirut Beer sales increased 145% over the period of the campaign, and now stands at 18% in the total beer market. But most importantly, Beirut Beer gained nationwide recognition.
KEY IN THE IGNITIONNovember 2014
KEY IN THE IGNITION
The campaign KEY IN THE IGNITION is a Mercedes-BenzProduct: Mercedes-benz C-class advert, born from the union between BPN Beirut (based at محافظة بيروت, Lebanon) and Daimler AG in 2009. This customer case is known in the marketing & communication market for Commercials Archive, Cars, DM, Mercedes-Benz Adverts, Consumer Products.
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