Use the Unused, 4November 2014
ClientCity HarvestProduct: Charity
LocationSantiago de Querétaro
Industry of the clientBanking & Financials
Works made by other agencies
Check the latest works made by other agencies
Barbara SilvaMay 2018
Barbara Silva is a Venezuelan model and web influencer committed to different humanitarian, ecological, sustainable and social causes, which she promotes from her role in fashion.
The proposal of branding for Barbara was fine and simple, as a reflection of her personality, but at the same time outstanding and transcendent in order to get an impact in the world of fashion.
Shop. Arch. Kids.May 2018
Shop. Arch. Kids.
When we are children, our room becomes our command center: only we decide who enters and who does not (although mom has unlimited VIP passes); that’s where we can do and undo as we please (although dad gives us a reprimand when everything is a mess). Our room is our universe: it sees us sleep, it sees us play, it sees us wake up, it sees us cry, it sees us grow, it sees us smiling … but above all it sees us dreaming. We love our room because it is our best confidant. There we keep everything: the toys, our photos, the goodies that mom and dad will not let us eat, that’s where we listen to the music we like. And it is our room that learns first how our day was or if we have homework. Our room is happy when we are happy because when we jump in bed … he knows it was a great day.
Shop Arch. Kids –an architecture and furniture studio based in Mexico City, specialized in building, projecting and transforming children’s rooms– entrusted us with the beautiful task of expanding the essence of their brand in order to bring it closer to the little ones at home, enriching it with elements that create empathy both with them and with the decision makers (i. e. their parents). We have redesigned the the the pre-existing brand image, expand its color range and create other companion elements.
Nonetheless the most important feature of this rebranding was the creation of two characters that became the axis of the interaction between the brand and the public, thus reinforcing the communication with the children (previously absent).
Caso de éxito en FacebookDecember 2017
Caso de éxito en Facebook
Por un soplo de vida Instituto de Fertilidad y Genética (Ingenes) es un instituto de reproducción asistida dedicado a resolver problemas de fertilidad y génetica a través de soluciones integrales que garantizan altas tasas de éxito.
Branding for an Artisanal BeerFebruary 2016
Branding for an Artisanal Beer
Finísima is an artisanal beer that leans on independent brewing without sacrificing the reach and reception of more comercial brands. A Golden Ale, perfect for introducing the unaccustomed drinker into the world of artisanal beer and yet, its style is respected by connoisseurs. Visually, it conveys a premium and defying presence. Through unusual formats, it displays top-quality finishes and materials. This is contrasted by a graphic language inspired on Pedro Friedeberg’s work and the Mexican surrealists from the 50s and 60s. We want to create an imaginary universe inspired by bohemian nights and struggling artists where Finísima is served as an antidote against routine or a potion for freedom and artistic creation.
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