United Family Hospital - ChinaAugust 2015
ClientUnited Family Hospital - China
Industry of the clientHospitals & Healthcare
AudienceBusiness to Consumer
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Edan Corporate Branding and Product Family SupportJanuary 2018
Edan Corporate Branding and Product Family Support
Plan and implement the strategy, messaging and copy points, visual look n feel of a comprehensive corporate rebranding over two years time for a nearly billion-dollar company, as well as support collateral development, lead generation, sales support, training and events across eight medical device product families. Deliverables included a worldwide style guide, print advertising, social media, direct mail, email, booth graphics and collateral development in multiple languages and cultural settings while ensuring all regional Regulatory and Legal requirements were met in Asia, Europe, the U.S. and the rest-of-world.
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