Home - Russia - Moscow - gorod Moskva - Advertising - Unforgettable freshness

Unforgettable freshness

November 2014
Unforgettable freshness
Description

APCO Moscow, based at Тверской район, Russian Federation has been asked to develop Unforgettable freshness in 2008. This campaign is known in the marketing & communication market for Print, Chewing-Gum.

Unforgettable freshness

November 2014
Description

APCO Moscow, based at Тверской район, Russian Federation has been asked to develop Unforgettable freshness in 2008. This campaign is known in the marketing & communication market for Print, Chewing-Gum.

Work details
place
Location
gorod Moskva
business
Industry of the client
Telecommunications
settings
Service provided
Advertising
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
Homaphone 2010

Homaphone 2010

August 2016
August 2016

Homaphone 2010

Goals:

To increase customer loyalty and to increase Tele2 brand presence on the Internet.

Brand positioning:

Tele2 — offers lowest price rates on Russian market, so you can talk endlessly.

Solution:

For the cheapest tariffs of Tele2 and infinitely long conversations you need a special phone, which could never be discharged. For example, in a hamster-powered phone — Homaphone.

Due to the provocative idea of thehamster-powered this advertising campaign got a viral spread. During the teaser phase Homaphone aroused great interest: many of its perceived seriously about it, Tv-news reports, posts in social networks. Some even took Homaphone for new development of Skolkovo (Russian Goverment Center of New Technologies Research and Commercialization). After the launch of the site it became clear that hamsters are still free, and Homaphone is — just an advertising campaign of Tele2, a parody of Russian technology and a «fashion to modernization». The site also revealed a link between the main advantage of Homaphone it’s «infinite battery» and the cheapest tariffs of Tele2.

Advertising

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free. Fees are charged to agencies interested in your project.