Unemployee of the Year, 1November 2014
ClientBenetton Group SpA
Industry of the clientBeverage
Service providedDigital Strategy
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Central Media, based at Sonora, Mexico has been asked by Yum! Brands, Inc. to develop Opening for their brand Pizza HutProduct: Pizza Hut Restaurants in 2010. This customer case is known in the marketing & communication market for Print, Commercials Archive, Restaurants, Pubs, Pizza Hut Adverts, Bars, Fast food.
Focused on the marketing of DELTA, a whole communication strategy was created to convey the message of a third tower, part of the development’s second stage, on the basis of the quality and the prestige earned by the marketing of the AMURA and BORNEO towers.
With the preceding ALAMAR materials as background, an analysis was carried out to simplify and to highlight the equities of ALAMAR, beginning by creating a logotype for each of the towers, to achieve positioning each product being marketed and what it has to offer.
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