UAE FOOD EXPLORERNovember 2014
ClientStandard Chartered PLC
Industry of the clientConsumer Electronics
Works made by other agencies
Check the latest works made by other agencies
Zerkalochka for PanasonicAugust 2016
Zerkalochka for Panasonic
1. to attract a wider range of photography enthusiasts to Lumix products.
2. to boost the brand’s position as a leader on the non-DSLR cameras market.
To present the Lumix GF3 camera advantages:
- light and compact
- perfect picture quality that can be compared to that of DSLR-cameras
- touch display
The Lumix GF3 stands out even among DSLR-cameras. But what could we use the heavyweight DSLR-cameras for? We could use them for muscle training!
To launch a viral advertising campaign featuring a fitness club that uses DSLR cameras as dumbbells. We use viral promotion techniques.
Aleksey Sukhous started his own fitness club ‘Zerkalochka’ where people train with the help of DSLR-dumbbells. The cameras are not only heavy but also, according to Sukhous, have a ‘photoincapsulating’ effect which means they transfer the energy from the cameras to the body.
Aleksey managed to attract a lot of attention to his project and obtained a lot of followers.
The last stage of the campaign was a video where Aleksey explained why DSLR-cameras are only suitable for fitness trainings and that the light camera that makes good quality pictures is actually Lumix GF3.
Naming and branding campaign for real estateApril 2018
Naming and branding campaign for real estate
Refreshing of business for local real estate company demanded new brand name. We launched new name and created logo and brand book with all necessary corporate tools. Campaign was supported with local and online media.
Zero CalorieOctober 2014
APCO Moscow, based at Тверской район, Russian Federation has been asked by Cinnabon, Inc. to develop Zero Calorie for their brand CinnabonProduct: Cinnabon Cafe in 2012. This customer case is known in the marketing & communication market for Print, Commercials Archive, Food, Cafe, Cinnabon Adverts.
APCO Moscow, based at Тверской район, Russian Federation has been asked to develop Spiderman in 2010. This campaign is known in the marketing & communication market for Print, Commercials Archive, Household maintenance, pet products, Windows, Soundproof Windows Adverts.
McCann-Erickson Russia, based at район Хорошёво-Мнёвники, Russian Federation has been asked to develop MOOSE for their brand Aflofarm Farmacja PolandProduct: Procto-hemolan Haemorrhoid Cream in 2009. This campaign is known in the marketing & communication market for Print, Commercials Archive, Health, Pharmaceuticals, Aflofarm Farmacja Poland Adverts.
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