Advertising for Co-operative Bank of Kenya: 'TV Advert to promote Co-op Bancassurance'

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Learn more about this example of Advertising

Industry of the client: Banking & Financials
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: Local
Tags: Video

The client briefed us to come with an idea to promote their Bancassuarance product.

The key benefit is speed and convenience - available at all Co-operative Bank Branches.

The commercial features a hawk-eyed Kenyan policeman who can spot violations from miles away - including expired insurance.

The commercial won the Grand Prix at The African Sun Awards.

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