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TurnMyApp: Launching campaign

August 2017
TurnMyApp: Launching campaign
TurnMyApp: Launching campaign
TurnMyApp: Launching campaign
TurnMyApp: Launching campaign
Description

Launching Campaign for a mobile App. 

Buying or selling a car has become an overwhelming, yet tedious experience; that's why Turn was born. Turn is an app for mobile devices oriented a hundred percent on the user. It was born to re-vindicate the frustrating experience of purchasing or selling a car. Turn has managed to transform this experience to what it should've been all along: simple, practical, exciting and backed up by an expert you can trust.

Challenges

Like every new brand, Turn had to go through a process of developing a launching strategy focused, not only on placing it on the market but especially in setting the product as the most important source within this evolving app category. With the purpose of building a functional platform, the launching campaign was designed to consolidate a mass of critical users that was attractive towards vendors and consumers. This is why the main objective of getting 100 thousand downloads in a period of 12 weeks was set.

Solutions

In order to accomplish the main goal, the desition was made to establish a partnership with Sahara Force India, one of the world's most important representatives of the Formula One Grid.

This partnership took place in order to find a reliable platform to position Turn with one of the world's largest brand within the car industry. In pursuance of credibility and positioning, Sergio Perez, Mexican Formula 1 racer, was the face of the campaign in tv, radio, magazines and exterior ads.

 

Impacts

Finally, a digital strategy was launched to accelerate downloads and cover the main goal in only 10 weeks. With an approximate supply of 45 cars per day, Turn revolutionized this industry and brought this experience's reputation back to life.

TurnMyApp: Launching campaign

August 2017
positioning
partnership
Media
Banners
mailing
adds
Video
strategy
positioning
partnership
Media
Banners
mailing
adds
Video
strategy
Description

Launching Campaign for a mobile App. 

Buying or selling a car has become an overwhelming, yet tedious experience; that's why Turn was born. Turn is an app for mobile devices oriented a hundred percent on the user. It was born to re-vindicate the frustrating experience of purchasing or selling a car. Turn has managed to transform this experience to what it should've been all along: simple, practical, exciting and backed up by an expert you can trust.

Challenges

Like every new brand, Turn had to go through a process of developing a launching strategy focused, not only on placing it on the market but especially in setting the product as the most important source within this evolving app category. With the purpose of building a functional platform, the launching campaign was designed to consolidate a mass of critical users that was attractive towards vendors and consumers. This is why the main objective of getting 100 thousand downloads in a period of 12 weeks was set.

Solutions

In order to accomplish the main goal, the desition was made to establish a partnership with Sahara Force India, one of the world's most important representatives of the Formula One Grid.

This partnership took place in order to find a reliable platform to position Turn with one of the world's largest brand within the car industry. In pursuance of credibility and positioning, Sergio Perez, Mexican Formula 1 racer, was the face of the campaign in tv, radio, magazines and exterior ads.

 

Impacts

Finally, a digital strategy was launched to accelerate downloads and cover the main goal in only 10 weeks. With an approximate supply of 45 cars per day, Turn revolutionized this industry and brought this experience's reputation back to life.

Work details
work
Client
Turn my app, S.A. de C.V.
place
Location
Zacatecas
business
Industry of the client
Automotive
people
Audience
B2B and B2C
public
Geographic scope
National
settings
Service provided
Digital Strategy, Public Relations, Mobile App Development, Media planning & buying, Advertising, Online Advertising
today
Collaboration period
From: October 2016Till: December 2016
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