Travel PR

April 2014
Travel PR
Description

Since many years, the Belgian Province of Liege was looking for solutions to strengthen its visibility on the German market, ...

Travel PR

April 2014
Description

Since many years, the Belgian Province of Liege was looking for solutions to strengthen its visibility on the German market, ...

Work details
work
Client
PROVINCE DE LIÈGE
place
Location
København
business
Industry of the client
Government & Administration
people
Audience
Business to Consumer
public
Geographic scope
Regional
settings
Service provided
Public Relations
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Works made by other agencies

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On tour wine tasting

On tour wine tasting

September 2017
September 2017

On tour wine tasting

An innovative and eye catching roadshow with a wine truck on tour in the Copenhagen area offering consumers tastings and sales of a wide range of Côte du Rhône wines in changing locations. This was the first time a wine truck was used in Denmark.

Public Relations (PR)
Event
Award winning case: Listing of microcap company

Award winning case: Listing of microcap company

June 2016
June 2016

Award winning case: Listing of microcap company

Award winning case: Listing of microcap company In November 2015, the Danish Public Relations Association awarded Frontpage the ‘PR Tiger’ in the category for ‘best strategy’ for helping the microcap IVISYS list on the Nasdaq First North stock exchange in Stockholm. This is step-by-step description of how Frontpage handled this particular case: Step 1: Helping industry media to understand the potential of the solutions provided by the company. This was done in order to ensure that broader business media would find the company relevant at a later stage.

Step 2: Ensuring coverage of the company in a widely read business daily, before breaking the news about the plans for the company to go public on an exchange.

Step 3: Breaking the listing plans in a leading business newspaper. Great effort was put into framing the story as a part of a broader theme, the lack of access to growth capital, discussed widely in the Danish business community.

Step 4: Keeping a high level of coverage during the issuance period. Since, the success of the listing was highly dependent on retail investors subscribing to the issuance of new shares prior to the listing, Frontpage made sure that journalists were aware of the ongoing process and how they could cover it.

Step 5: The first day of trading: If a share price plunges on the first day of trading, a listing of a company is deemed unsuccessful. In order to avoid this situation, Frontpage ensured coverage of the company supporting investors attention of the new investment opportunity available on the stock market.

During the process social media content were posted and boosted to relevant investor target groups. The content were both articles and videos from the business media and content produced by Frontpage.

Public Relations (PR)
Bitdefender

Bitdefender

June 2016
June 2016

Bitdefender

Frontpage handles all strategic communication, press contact and PR in Denmark which includes investor relations, content marketing, case stories, press releases and content on website. Bitdefenders security and antivirus systems protects more than 400 million users on a daily basis and has for four consecutive years won gold at the independent reviewing organisations, AV-TEST and AV-Comparatives. Bitdefender is represented in more than 100 countries and works with some of the world’s biggest IT companies such as IBM and Virgin Media. Since Frontpage began working as a PR agency for Bitdefender in Denmark and with their branding and communication strategy, Bitdefender has received extensive media coverage and Bo Skeel, security evangelist from Bitdefender, has been established as a respected expert in Danish media. Even though it is a complicated area, Bitdefender’s knowledge about IT security and the threats of tomorrow also serves well as TV content. Hear more about our collaboration with Bitdefender – contact consultant Thomas Endelt Andersen + 45 50 70 53 34

Public Relations (PR)
Ericsson IoT Report

Ericsson IoT Report

June 2016
June 2016

Ericsson IoT Report

Ericsson Denmark and Frontpage together developed the idea of a Danish IoT Report in the winter of 2014. The final report, which investigates Danish businesses’ attitude and readiness towards IoT and how they should approach and benefit from it, came out in November 2015 and was met with substantial interest by media and organizations. The Report, which was the first of its kind in Denmark, was covered in more than 40 articles in both national and regional media across both print and online platforms, as well as on national TV news and social media. The report was done by Monitor Deloitte for Ericsson Denmark in cooperation with DI Digital (Danish ICT and Electronics Federation) and as this was the first of its kind in Denmark, it helped to position Ericsson as thought leader in the IoT and disruption agenda in Denmark. Reasons for its media success: This report was the first of its kind in Denmark and came at a time, when the IoT agenda and digitalisation of industry and society were getting increasing media coverage.

Top level, well-known Danish companies participated in the report and were willing to be interviewed in the survey. Some also act as a case in the media coverage of the report, taking interviews with journalists. We made sure to have both public and private companies as cases to appeal to all media.

 Shaping every media pitch to fit the specific media.

All key journalists were offered interview with Ericsson Denmark, DI Digital and our 2 cases from the report.

Hear more about the IoT Report – please contact consultant Thomas Endelt Andersen + 45 50 70 53 34.

Public Relations (PR)
On tour wine tasting

On tour wine tasting

September 2017
September 2017

On tour wine tasting

An innovative and eye catching roadshow with a wine truck on tour in the Copenhagen area offering consumers tastings and sales of a wide range of Côte du Rhône wines in changing locations. This was the first time a wine truck was used in Denmark.

Public Relations (PR)
Event

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