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Zerkalochka for PanasonicAugust 2016
Zerkalochka for Panasonic
1. to attract a wider range of photography enthusiasts to Lumix products.
2. to boost the brand’s position as a leader on the non-DSLR cameras market.
To present the Lumix GF3 camera advantages:
- light and compact
- perfect picture quality that can be compared to that of DSLR-cameras
- touch display
The Lumix GF3 stands out even among DSLR-cameras. But what could we use the heavyweight DSLR-cameras for? We could use them for muscle training!
To launch a viral advertising campaign featuring a fitness club that uses DSLR cameras as dumbbells. We use viral promotion techniques.
Aleksey Sukhous started his own fitness club ‘Zerkalochka’ where people train with the help of DSLR-dumbbells. The cameras are not only heavy but also, according to Sukhous, have a ‘photoincapsulating’ effect which means they transfer the energy from the cameras to the body.
Aleksey managed to attract a lot of attention to his project and obtained a lot of followers.
The last stage of the campaign was a video where Aleksey explained why DSLR-cameras are only suitable for fitness trainings and that the light camera that makes good quality pictures is actually Lumix GF3.
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