ClientHuawei Technologies Co. Ltd.
Industry of the clientClothing & Accessories
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Tastes like happyJuly 2016
Tastes like happy
Noodle Box was the first to introduce the iconic white, take-away noodle box (previously only seen in American movies) to Australians over 20 years ago now (time flies). More recently they were keen to refresh their position and re-engage with the youth market again. Our positioning ‘Tastes Like Happy’ introduced the idea of feeling better, through eating better – this was brought to life through a music platform that included an experiential campaign activated through events, digital and social media.
Brand Strategy + Positioning + Advertising + Digital + Social + Packaging + Design
The ‘Tastes Like Happy’ positioning was brought to life through the idea of ‘music to your mouth’. The platform included an experiential campaign that was activated through digital and social media and a brand new website. It was supported at store level with a refreshed fitout, signage and POS.
What happened next? Noodle Box developed a social voice and re-engaged with the youth market once more. Many noodles, stir fry’s (and Panko Prawns) have been eaten as a result.
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