Works made by other agencies
Check the latest works made by other agencies
Interactive reality show ‘Hitchhiking to Havana’August 2016
Interactive reality show ‘Hitchhiking to Havana’
Our task was to announce the release of the film "7 days in Havana" in social media and gain a following for the Havana Club Russia Facebook page.
Havana Club is a real Cuban rum. Rum from a country of pure emotions, а country where people can be happy and free. Without money and without shoes. This special view of the world, the spirit of freedom, of finding your own way — this spirit can best be expressed by Hitchhikers!
We decided to launch an online reality show on Facebook, "The Hitchhiker's Guide to Havana!" A show about six people who leave everything to go to Cuba.
Three teams traveled from Moscow to Cuba, hitchhiking, filming each day with a video camera. Each of the three teams had their own, individual route. Arriving at checkpoints, teams carried out assignments related to Havana Club rum, the film, and additional tasks from users. The victory went to the team could tell the most interesting story and could get the most likes on Facebook.
The campaign BOMB is a PepsiProduct: Pepsi Max advert, born from the union between BBDO Russia Group (based at Даниловский район, Russian Federation) and PepsiCo, Inc. in 2010. This campaign is known in the marketing & communication market for Print, Commercials Archive, Soft Drinks, Pepsi Adverts.
MARTINI GOLD BY DOLCE&GABBANANovember 2014
MARTINI GOLD BY DOLCE&GABBANA
The campaign MARTINI GOLD BY DOLCE&GABBANA is a Martini advert, born from the union between BBDO Russia Group (based at Даниловский район, Russian Federation) and Bacardi Limited in 2010. This customer case is known in the marketing & communication market for Commercials Archive, Promo, Wine, Champagne, Martini Adverts.
The Cuba Tour ad campaignAugust 2016
The Cuba Tour ad campaign
Task: Attract new subscribers to Havana Club Facebook channel.
Concept: Facebook-based reality show
Implementation: Unlike in the last year's project Hitchhiking To Havana, this time we sent the participants straight to Cuba in search of the legendary Cuban happiness. The explorers were accompanied by our film crew. Crew members not only recorded the entire enterprise on video but actively messed around with the participants by creating unexpected, funny and even difficult situations and provoking them to frank talk and show what they are made of. Members of the audience who followed the show via Facebook could also influence the events by voting and participating in contest.
Results: Thanks to the project, the brand's Facebook page gained 8 thousand new subscribers.
APCO Moscow, based at Тверской район, Russian Federation has been asked by Procter & Gamble Co. to develop Juice for their brand AceProduct: Ace Detergent in 2012. This customer case is known in the marketing & communication market for Print, Commercials Archive, Washing powders, Detergents, Ace Adverts.
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