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‘Escape Plan’ campaign in social mediaAugust 2016
‘Escape Plan’ campaign in social media
Task: Raise awareness of the Escape Plan movie release. Increase the box office results by attracting the 12-25 y.o. viewers to the theater.
Concept: Engage potential viewers with an interactive prison break game Implementation: Using social network websites and gamification elements, we created an interactive story of one Ray Greene who escapes from prison with Internet users' help. In Moscow movie theaters, a glass-wall prison cell with an "inmate" stands on display. The camera inside streams real-time video to the official website of the movie. On a dedicated VKontakte page, updates on Greene's fate and how to help him are posted daily: hints, quests, polls etc. Users assist Ray in completing his quest on the road to freedom, using Twitter, Instagram and VKontakte.
Results: More than 1 million contacts in social media Vkontakte and Facebook. Hashtag #планпобега took first place in the Twitter top list. The film was among the three highest-grossing films in the Russian box office with 3 million tickets sold.
APCO Moscow, based at Тверской район, Russian Federation has been asked to develop Re for their brand Hh.ruProduct: Hh.ru in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Online Financial Service, Hh.ru Adverts.
Grey Worldwide Moskva, based at Тверской район, Russian Federation has been asked by Google Inc. to develop Pin for their brand Google in 2007. This campaign is known in the marketing & communication market for Print, Commercials Archive, Publications, Google Adverts, media, Search Engines.
McCann-Erickson Russia, based at район Хорошёво-Мнёвники, Russian Federation has been asked to develop RHINO for their brand Aflofarm Farmacja PolskaProduct: Procto-hemolan - Haemorrhoids Pain Relief Cream in 2009. This customer case is known in the marketing & communication market for Print, Commercials Archive, Health, Pharmaceuticals, Aflofarm Farmacja Polska Adverts.
The campaign ARUBA is a Hawaiian TropicAgency: Grey Worldwide StockholmCountry: SwedenCategory: Skin Care, Health & Pharmaceutical advert, born from the union between Grey Worldwide Moskva (based at Тверской район, Russian Federation) and Energizer Holdings, Inc. in 2007. This customer case is known in the marketing & communication market for Print, Commercials Archive, Pharmaceutical Products, Skin Care, Health, Hawaiian Tropic Adverts.
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