The Hillmore GroupJanuary 2016
ClientThe Hillmore Group
Industry of the clientBanking & Financials
AudienceBusiness to Consumer
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REFUGE Martial Arts Academy BrandingFebruary 2018
REFUGE Martial Arts Academy Branding
The Refuge is a modern Martial Arts Academy that teaches ordinary people extraordinary skills and philosophies that are accessible, engaging and authentic.
At the heart of the Refuge is the belief that through genuine care and dedication to our members, authentic Martial Arts training and philosophies in a real community setting can bring true well-being to the mind, body and spirit.
We have got the mission to build a brand that heart warm, Trustworthy, and Modern to build China’s best global mixed martial arts academy brand that focused on turning everyday people into capable martial artists.
After many brainstorming and sketches, we come up with the main point : "People", we found out that People is the main spirit of this brand, so we got the inspiration from the Chinese character "人“, from this shape, we extend the idea to the roof shape of refuge and to the basic gesture of Martial art" Horse stance". This reflects the progress of the activity - people gather together under the refuge roof and start the journey of the martial arts together.
Their store will be soon open in Shanghai GuBei area, we are very glad to have this project well done.
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