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The Hillmore Group

January 2016
The Hillmore Group
Description

The Hillmore Group, a new private investment company seeking to communicate their experience in investing and specialising in alternative asset management needed a platform to communicate with clients to build their portfolio. The wanted to create a brand which communicated their industry experience, professionalism and opportunity.  From logo development through to the execution of their website we solved the challenge of balance between old reputation, high net-worth target audience and new opportunity.

The Hillmore Group

January 2016
Description

The Hillmore Group, a new private investment company seeking to communicate their experience in investing and specialising in alternative asset management needed a platform to communicate with clients to build their portfolio. The wanted to create a brand which communicated their industry experience, professionalism and opportunity.  From logo development through to the execution of their website we solved the challenge of balance between old reputation, high net-worth target audience and new opportunity.

Work details
work
Client
The Hillmore Group
place
Location
Shanghai
business
Industry of the client
Banking & Financials
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Branding
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Austen Morris Associates

Austen Morris Associates

January 2016
January 2016

Austen Morris Associates

Austen Morris Associates, an international wealth management company with over 20 years of successfully doing business in Asia wanted to take their brand internationally expanding to Africa and beyond.

Muddled by the uncertain financial services industry, they wanted to differentiate themselves and highlight their strong reputation of satisfied clients, innovative services, sustainability and community outreach programs. Starting with a discovery session with the entire Austen Morris team we refreshed their brand by removing industry stereotypes and and creating a new transparent communication strategy, logo, brand and new identity which allows them to grow and expand with the same identity which builds longstanding and trustworthy businesses.

Branding & Positioning

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