Advertising for Havana Club: 'The Cuba Tour ad campaign'

Home - Russia - Moscow - gorod Moskva - Moscow - The Cuba Tour ad campaign

Learn more about this example of Advertising

Industry of the client: Beverage
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: Advertising, tv series, SMM, digital, Social Media, Facebook, russia, russian, russian advertising, commercial, Case study, case, Video, Production, moscow

Task: Attract new subscribers to Havana Club Facebook channel.

Concept: Facebook-based reality show

Implementation: Unlike in the last year's project Hitchhiking To Havana, this time we sent the participants straight to Cuba in search of the legendary Cuban happiness. The explorers were accompanied by our film crew. Crew members not only recorded the entire enterprise on video but actively messed around with the participants by creating unexpected, funny and even difficult situations and provoking them to frank talk and show what they are made of. Members of the audience who followed the show via Facebook could also influence the events by voting and participating in contest.

Results: Thanks to the project, the brand's Facebook page gained 8 thousand new subscribers.

Other ideas of Advertising

Maybelline Rocket promotional event

Advertising - Others
Advertising - Video - BTL - ATL - sampling - maybelline - Cosmetics - Beauty - russian - russia - moscow - russian agency - russian audience - mascara

Services delivered: business advertising, magazine ads, marketing campaign, tv ads, advertising

Panasonic Viera 4K special project

Advertising - Luxury Goods & Jewelry
Advertising - TV - digital - Video - Case study - Electronics - Production - russian agency - russian advertising - Luxury - Promotion - panasonic - commercial

Services delivered: marketing campaign, business advertising, magazine ads, tv ads, advertising

Lukoborie for Panasonic Lumix

Advertising - Consumer Electronics
Advertising - russia - russian - russian advertising - Case study - case video - Video - case - Production - celebrity - russian celebrity - Photo - camera - lumix - panasonic - Social Media - SMM - Media - Online - digital

Services delivered: magazine ads, advertising, tv ads, marketing campaign, business advertising

Breakfast Kitchen Appliances website

Advertising - Consumer Electronics
Advertising - kitchen appliances - kitchen - Electronics - house goods - panasonic - Website - site - digital - Illustration - Creative - creative advertising - poems - russian - russian advertising - Case study - case - video case - Video

Services delivered: business advertising, tv ads, marketing campaign, magazine ads, advertising

Nissan Corporate

Advertising - Automotive
nissan - Car - Advertising - russia - Case study - Video - Production - Animated - video production - development - corporate - corporative

Services delivered: advertising, marketing campaign, magazine ads, business advertising, tv ads

You need something similar?

Post a project in minutes and we'll introduce you to the right agencies to help you build something ever more amazing.

Start similar project100% free, no obligation