Home - Russia - Moscow - gorod Moskva - Advertising - The Cuba Tour ad campaign

The Cuba Tour ad campaign

August 2016
Description

Task: Attract new subscribers to Havana Club Facebook channel.

Concept: Facebook-based reality show

Implementation: Unlike in the last year's project Hitchhiking To Havana, this time we sent the participants straight to Cuba in search of the legendary Cuban happiness. The explorers were accompanied by our film crew. Crew members not only recorded the entire enterprise on video but actively messed around with the participants by creating unexpected, funny and even difficult situations and provoking them to frank talk and show what they are made of. Members of the audience who followed the show via Facebook could also influence the events by voting and participating in contest.

Results: Thanks to the project, the brand's Facebook page gained 8 thousand new subscribers.

The Cuba Tour ad campaign

August 2016
Description

Task: Attract new subscribers to Havana Club Facebook channel.

Concept: Facebook-based reality show

Implementation: Unlike in the last year's project Hitchhiking To Havana, this time we sent the participants straight to Cuba in search of the legendary Cuban happiness. The explorers were accompanied by our film crew. Crew members not only recorded the entire enterprise on video but actively messed around with the participants by creating unexpected, funny and even difficult situations and provoking them to frank talk and show what they are made of. Members of the audience who followed the show via Facebook could also influence the events by voting and participating in contest.

Results: Thanks to the project, the brand's Facebook page gained 8 thousand new subscribers.

Work details
work
Client
Havana Club
place
Location
gorod Moskva
business
Industry of the client
Beverage
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Advertising
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free. Fees are charged to agencies interested in your project.