Advertising for Havana Club: 'The Cuba Tour ad campaign'

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Learn more about this example of Advertising

Industry of the client: Beverage
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: moscow, Production, Video, case, Case study, commercial, russian advertising, russian, russia, Facebook, Social Media, digital, SMM, tv series, Advertising

Task: Attract new subscribers to Havana Club Facebook channel.

Concept: Facebook-based reality show

Implementation: Unlike in the last year's project Hitchhiking To Havana, this time we sent the participants straight to Cuba in search of the legendary Cuban happiness. The explorers were accompanied by our film crew. Crew members not only recorded the entire enterprise on video but actively messed around with the participants by creating unexpected, funny and even difficult situations and provoking them to frank talk and show what they are made of. Members of the audience who followed the show via Facebook could also influence the events by voting and participating in contest.

Results: Thanks to the project, the brand's Facebook page gained 8 thousand new subscribers.

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