Home - Russia - Moscow - gorod Moskva - Advertising - The Cuba Tour ad campaign

The Cuba Tour ad campaign

August 2016
Description

Task: Attract new subscribers to Havana Club Facebook channel.

Concept: Facebook-based reality show

Implementation: Unlike in the last year's project Hitchhiking To Havana, this time we sent the participants straight to Cuba in search of the legendary Cuban happiness. The explorers were accompanied by our film crew. Crew members not only recorded the entire enterprise on video but actively messed around with the participants by creating unexpected, funny and even difficult situations and provoking them to frank talk and show what they are made of. Members of the audience who followed the show via Facebook could also influence the events by voting and participating in contest.

Results: Thanks to the project, the brand's Facebook page gained 8 thousand new subscribers.

The Cuba Tour ad campaign

August 2016
Description

Task: Attract new subscribers to Havana Club Facebook channel.

Concept: Facebook-based reality show

Implementation: Unlike in the last year's project Hitchhiking To Havana, this time we sent the participants straight to Cuba in search of the legendary Cuban happiness. The explorers were accompanied by our film crew. Crew members not only recorded the entire enterprise on video but actively messed around with the participants by creating unexpected, funny and even difficult situations and provoking them to frank talk and show what they are made of. Members of the audience who followed the show via Facebook could also influence the events by voting and participating in contest.

Results: Thanks to the project, the brand's Facebook page gained 8 thousand new subscribers.

Work details
work
Client
Havana Club
place
Location
gorod Moskva
business
Industry of the client
Beverage
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Advertising
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
Redd's "Сила и сладость"

Redd's "Сила и сладость"

November 2014
November 2014

Redd's "Сила и сладость"

APCO Moscow, based at Тверской район, Russian Federation has been asked by SABMiller plc to develop Redd's "Сила и сладость" for their brand Redd’sProduct: Redd's in 2007. This campaign is known in the marketing & communication market for Print, Commercials Archive, Beers and Ciders, Redd’s Adverts.

Advertising
BOMB

BOMB

November 2014
November 2014

BOMB

The campaign BOMB is a PepsiProduct: Pepsi Max advert, born from the union between BBDO Russia Group (based at Даниловский район, Russian Federation) and PepsiCo, Inc. in 2010. This campaign is known in the marketing & communication market for Print, Commercials Archive, Soft Drinks, Pepsi Adverts.

Advertising
Liggett-Ducat (LD), JTI

Liggett-Ducat (LD), JTI

November 2014
November 2014

Liggett-Ducat (LD), JTI

Magic Box, based at район Арбат, Russian Federation has been asked to develop Liggett-Ducat (LD), JTI for their brand Gallaher Liggett — Ducat in 2007. This customer case is known in the marketing & communication market for Commercials Archive, Outdoor, Alcoholic drinks, Tobacco, Tobacco and Smoking Accessories, Gallaher Liggett — Ducat Adverts.

Advertising
Coffee block

Coffee block

October 2014
October 2014

Coffee block

JTT AG, based at Тверской район, Russian Federation has been asked by Mondelez International, Inc. to develop Coffee block for their brand TridentProduct: Trident Gum in 2012. This customer case is known in the marketing & communication market for Print, Commercials Archive, Chewing-Gum, Trident Adverts.

Advertising
TRUE ROMANCE - PERNOD ABSINTHE X KITSUNE

TRUE ROMANCE - PERNOD ABSINTHE X KITSUNE

November 2014
November 2014

TRUE ROMANCE - PERNOD ABSINTHE X KITSUNE

The campaign TRUE ROMANCE - PERNOD ABSINTHE X KITSUNE is a PernodProduct: Absinthe advert, born from the union between Forward Communications (based at район Хорошёво-Мнёвники, Russian Federation) and Pernod Ricard in 2012. This customer case is known in the marketing & communication market for Commercials Archive, Case study, Liquor, Pernod Adverts, Best use or integration of music.

Advertising

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free. Fees are charged to agencies interested in your project.