The 21/12/2012, at least 22000 persons will dieNovember 2014
ClientTunisian League for CitizenshipProduct: Anti-smoking
Industry of the clientBanking & Financials
Works made by other agencies
Check the latest works made by other agencies
Alfred - brandingMarch 2018
Alfred - branding
New startup with disruptive business model built on deep insight ‘local Russian car services — are pain which no one wants to experience’. Alfred is a friendly messenger service that takes all the stress from communication with car services on itself. Just PM Alf in messenger, he will come and take your car to the best car service, will check everything for you, and once the car is ready Alfred will bring it back. For Tigers Moscow team it was the first case to test its new methodology: strategic-creative pairs, user generated branding and minimum viable guidelines. Together with client we defined our TA’s key barrier — absence of trust and no formulated need in service. Our main objective was to define the category service is related to. We decided to endow new category with easy-to-understand markers from contiguous categories — ‘car service’ and ‘concierge service’.
This is how positioning ‘first car concierge service’ has appeared. Next key step in our strategy was to understand how to take advantage from the experience brand gives from the very first relation — which
is the most valuable experience for the startup. We decided to create client-centric platform with personification and developed name ‘Alfred’ and personalized brand platform.
Startup has successfully passed two rounds of funding. Among Alfred’s investors there are some of the biggest Russian companies.
SCP, MVG and UGB Tigers methodology was successfully tested and implemented for further projects.
As part of MVG process basing on feedback from the market we have updated several times brand platform and visual guidelines to make brand even more appealing.
Cheil Communications, based at Тверской район, Russian Federation has been asked by Samsung Group to develop PUNK for their brand SamsungProduct: Samsung Washing Machine in 2009. This customer case is known in the marketing & communication market for Print, Commercials Archive, Home electronics, Home Appliances, Washing Machines, Samsung Adverts.
Peter PanNovember 2014
APCO Moscow, based at Тверской район, Russian Federation has been asked by AFK Sistema to develop Peter Pan for their brand MTS in 2014. This customer case is known in the marketing & communication market for Print, Commercials Archive, Electronics, Technology, Mobile Communications, MTS Adverts.
Absorbs Odours, TulipOctober 2014
Absorbs Odours, Tulip
The campaign Absorbs Odours, Tulip is a Ambi PurProduct: Ambi-pur Air Freshner advert, born from the union between Grey Worldwide Moskva (based at Тверской район, Russian Federation) and Procter & Gamble Co. in 2012. This campaign is known in the marketing & communication market for Print, Commercials Archive, Household maintenance, pet products, House, Garden, Pets, Ambi Pur Adverts.
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