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TEVA Rapidophen

August 2016
Description

Advertising campaign for a new headache-pill. We built Rapidophen's image in the market through an unusual solution in this segment: Animation with a catchy song.

Challenges

Rapidophen was a newcomer in an already overpopulated market fo headache-killers. According to our concept Rapidophen figures illustrate everyday nuisances that aggravate regular headaches making your life miserable – all this told in a song brought to life by animated characters.

Impacts

Thanks to the catchy tune and the funny characters addressing real problems, and the insight driven message they carried, Rapidophen went from zero to more than 20 % nationwide recognition in just a few months.

TEVA Rapidophen

August 2016
pharma
pharmacie
health medicament soin pharmacie
Branding
TV Advertising
Graphic design
Art Direction
Animation
strategy
pharma
pharmacie
health medicament soin pharmacie
Branding
TV Advertising
Graphic design
Art Direction
Animation
strategy
Description

Advertising campaign for a new headache-pill. We built Rapidophen's image in the market through an unusual solution in this segment: Animation with a catchy song.

Challenges

Rapidophen was a newcomer in an already overpopulated market fo headache-killers. According to our concept Rapidophen figures illustrate everyday nuisances that aggravate regular headaches making your life miserable – all this told in a song brought to life by animated characters.

Impacts

Thanks to the catchy tune and the funny characters addressing real problems, and the insight driven message they carried, Rapidophen went from zero to more than 20 % nationwide recognition in just a few months.

Work details
work
Client
TEVA
place
Location
Budapest
business
Industry of the client
Pharmaceuticals & Biotech
people
Audience
Business to Consumer
public
Geographic scope
Local
settings
Service provided
Advertising, Branding, Graphic Design
today
Collaboration period
From: December 2014Till: May 2016
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