Works made by other agencies
Check the latest works made by other agencies
Heineken RFIDAugust 2016
We are the first Russian agency that used the innovational RFID technology. Read Keds' team with bePROACTIVE, Action и Heineken throwed a real digital-party. Personal RFID-marks bracelets allowed all the participants were in two realities at the same time: they were online and offline.
Little AmsterdamAugust 2016
Таsk. To tell to a digital-audience about Amstel Premium Pilsener beer and increase the demand of the product.
Little Amsterdam is a project connecting digital and HoReCa spheres. In order to make this connection, Red Keds creative agency used RFID technology and social media. A Facebook group was launched, RFID terminals were placed in partner bars and agreements were made to provide free beer to project participants.
Little Amsterdam is a virtual town on Facebook. Any office worker who had a smart card for a business center could become a resident of the city. All they needed to do was go to the nearest bar with a "Little Amsterdam" terminal and register with their card. The registration, every visit to a bar, the group activity in Facebook, the participation in contests and surveys, and inviting friends allowed the user to get virtual guilders. This money could be exchanged for free Amstel Premium Pilsener beer.
Little Amsterdam allowed us to count the number of people who went to a bar and had an Amstel Premium Pilsener beer.
Liggett-Ducat (LD), JTINovember 2014
Liggett-Ducat (LD), JTI
Magic Box, based at район Арбат, Russian Federation has been asked to develop Liggett-Ducat (LD), JTI for their brand Gallaher Liggett — Ducat in 2007. This customer case is known in the marketing & communication market for Commercials Archive, Outdoor, Alcoholic drinks, Tobacco, Tobacco and Smoking Accessories, Gallaher Liggett — Ducat Adverts.
diForma Studio, based at Муниципальный округ № 78, Russian Federation has been asked to develop Dove for their brand MilkaboomProduct: Milkaboom in 2011. This campaign is known in the marketing & communication market for Print, Commercials Archive, Non-alcoholic drinks, Milkaboom Adverts.
Вороны (Синергия)November 2014
The campaign Вороны (Синергия) is a БеленькаяProduct: Водка Беленькая advert, born from the union between APCO Moscow (based at Тверской район, Russian Federation) and JSC «Synergy» in 2009. This campaign is known in the marketing & communication market for Print, Commercials Archive, Vodka, Беленькая Adverts.
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